Lunch Hour Legal Marketing What’s In a Brand?
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Jun 4, 2025 Dive into the fascinating world of legal branding! Discover what branding, positioning, and messaging mean for law firms. Learn how staying true to your identity can pave the way for success. The challenges of navigating AI's impact on the legal sector are explored, including ongoing lawsuits and reputation management. Plus, mark your calendars for an exclusive summit tailored for in-house legal marketers! From refreshing outdated branding to differentiating in a crowded market, this discussion is packed with insights for the legal profession.
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Mockingbird's Rebrand Story
- Conrad Saam shared how his agency Mockingbird evolved from a solo side gig named Atticus.
- They faced trademark issues requiring a rebrand to Mockingbird, but now are doing a brand refresh instead of a full rebrand.
True Meaning of Branding
- Branding is more than logos; it encompasses all experiences and trust associated with a business.
- The original cattle branding ensured ownership, quality, and consistency beyond mere symbols.
When to Rebrand Your Firm
- Rebranding your law firm makes sense when switching practice areas or expanding into new markets.
- Avoid confusing existing clients by unnecessary rebrands that reset your hard-earned recognition.