What’s In a Brand?
Lunch Hour Legal Marketing
00:00
Navigating Legal Branding Challenges
This chapter explores the intricacies of branding within the legal sector, highlighting the need for refreshing outdated identities without a complete rebrand. It discusses the historical roots of branding, including its role in establishing trust, and examines the challenges law firms face when integrating new practice areas or partners into their branding. The speakers emphasize the significance of maintaining a consistent brand identity amidst changes, using various real-world scenarios to illustrate their points.
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