What’s In a Brand?
Lunch Hour Legal Marketing
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Branding and Legal Challenges in the Digital Age
This chapter explores the complexities of branding, emphasizing the importance of brand refreshes, messaging, and positioning for legal professionals. The discussion also covers ongoing legal issues concerning AI-generated content and its implications, particularly with a lawsuit over the misuse of attorney identities. Additionally, the speakers stress the necessity for law firms to monitor their online presence to combat misleading information and safeguard their reputations.
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