Lunch Hour Legal Marketing

The discussion dives into the controversial rise of non-lawyer ownership in law firms, exploring the implications of venture capital and alternative business structures. The hosts address the fears lawyers have about big business intruding into their space. On a brighter note, they share strategies for creating standout content that satisfies Google’s SEO criteria while prioritizing user needs. They also touch on the transformative role of AI in legal marketing and highlight the emergence of free tools like AI-powered chatbots to aid legal firms.

Hungry for more clients? Sick of spending time and money on marketing that goes nowhere? You’re in the right place. Hosted by legal marketing veterans Gyi Tsakalakis and Conrad Saam, this channel dishes out real-world digital marketing strategies that actually work for law firms. From client acquisition hacks to website teardowns to what’s driving results today—nothing is off the table (except bad advice). If you're a lawyer looking to grow your practice, consider this your go-to guide—with a side of sarcasm.If you're a lawyer looking to grow your practice, consider this your go-to guide—with a side of sarcasm. Subscribe and join us every week for bite-sized insights with big-firm impact. Let’s grow your law firm—one lunch hour at a time.

Is standing up for a cause you believe in a help or a hindrance to your business? The fear of losing clients who think/believe differently might keep you from publicly supporting the things you value, but is that actually good for your business (and you)? ----- When it comes to support and activism, many professionals shy away from proclaiming anything that could narrow their market, but fine-tuning your appeal is exactly what you need to do to grow your business. Gyi and Conrad discuss why standing for something is much better than standing for nothing, and it even helps you position your brand in your market. If you’re  perceived as a generic lawyer of no distinction, you’re going to have a tough time connecting with your community. Authenticity is good for business, and the guys share how leaning into your values can really help your law firm grow. The News: Our esteemed friend Eric Goldman wrote up a great piece on the latest court ruling on brand name conquesting: NJ Supreme Court Blesses Lawyers’ Competitive Keyword Ads (With a Baffling Caveat). A new partnership between CallRail and RingCentral looks promising for all those involved. Here’s the deets:  RingCentral | CallRail Integration  Well, we’ve had a good run. Zuck announces AI for ad management (to end Gyi and Conrad). Don’t believe anything you see on the internet, kids. Nancy Mace’s Astroturfing is deceptive marketing at its worst—ick.   Register now for the Lunch Hour Legal Marketing Summit at the Bellagio in Vegas! We’ll kick things off on September 22nd. Hope to see all you in-house marketers there. Today, we’re announcing some of the great speakers and timely topics you can look forward to. Tune in for more details! Suggested LHLM Episodes: Google’s Search Monopoly in Jeopardy: This New Antitrust Ruling Changes Everything   What's in a Brand?   Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok

Dive into the fascinating world of legal branding! Discover what branding, positioning, and messaging mean for law firms. Learn how staying true to your identity can pave the way for success. The challenges of navigating AI's impact on the legal sector are explored, including ongoing lawsuits and reputation management. Plus, mark your calendars for an exclusive summit tailored for in-house legal marketers! From refreshing outdated branding to differentiating in a crowded market, this discussion is packed with insights for the legal profession.

Purna Virji, a principal consultant at LinkedIn and author, shares insights on crafting engaging content for lawyers on the platform. She discusses how easy it is to create impactful video and text posts with minimal time commitment. Tony Albrecht, known as the Yoda of LinkedIn lawyering, elaborates on the importance of authentic engagement and the surprising demand for genuine content. Together, they explore strategies for maximizing LinkedIn's potential to grow legal practices and how to make meaningful connections that resonate with your audience.

Should you pay an agency for managing Google Local Service Ads? The hosts discuss the value and potential pitfalls of outsourcing this task. They also tackle whether in-house marketing teams can handle everything or if expert agencies are needed for key strategies. Listeners are introduced to the quirky case of a 'dragon lawyer,' asking if it's clever branding or just attention-seeking. Finally, the importance of collaboration between in-house teams and external professionals shines through, promising enhanced marketing effectiveness.

If lots of site traffic isn’t leading to lots of clients, something’s off. Learn how to get the traffic you want! Later, Gyi and Conrad unpack the marketing impact of publicly ranking all your competition—genius or folly?-----You want website traffic that could turn into actual clients for your law firm, but how do you make sure you’re reaching the right audience? Gyi and Conrad talk tactics for segmenting your audience to make sure you get the qualified leads that can turn into profitable business for your law firm. Next, in a bold move, a Seattle family lawyer pulled a Zuckerberg and rated all of his local competitors, except himself. What do the guys think about the Hemmet Trends Report? While it may be a sure-fire way to torch some of your local relationships, this kind of friction marketing can be a very successful way to get your name out there. 📺 Youtube: Segmenting Your Audience in Search Console The News: Google quality raters now assess whether content is AI-generated. What does this mean for your copy/pasted ChatGPT posts? You might want to seriously do that human edit. This could be big for local business, folks: TikTok takes on Google Maps by surfacing reviews in the comments tab. What do we think about Sponsored Youtube Comments? So far, it seems like a pretty solid tactic. If you like poking fun at the dirty, rotten ethics of certain marketers, you’ll like Brian Glass’s podcast episode, too: Brian Glass - CaseConnect PILMMA - come see Conrad!  Suggested LHLM Episodes:The Lawyer’s Guide to Conversions || Listener LSA Queries  Apple | Spotify | Youtube  Connect:The Bite - Lunch Hour Legal Marketing Newsletter!Leave Us an Apple Review Lunch Hour Legal Marketing on YouTube Lunch Hour Legal Marketing on TikTok

Just when you thought you understood Local Services Ads (LSAs), Google changes the game. Gyi and Conrad sound the alarm on the latest shift in LSA terms—and this one’s a doozy. Google now claims the right to tweak, repurpose, and plaster your ad content wherever it wants. Cool cool cool… unless you’re a lawyer who cares about things like client confidentiality and ethics. Is this a harmless update? A marketing landmine? Or just another “oops, didn’t read the fine print” moment? The guys debate what opting in *really* means, how it could affect your firm, and why blind trust in Big Tech is looking less like a best practice and more like a liability.Insight from Anthony Higman on LinkedIn Takeaways: Google’s changing the rules on LSAs—again.   Your ad content? They can now modify and use it freely.   Ethics red flag: This could compromise client confidentiality.   Most lawyers have no idea this is happening.   Opting in might mean opening a can of worms.   Google’s rollout? Vague at best.   Legal marketers are losing faith.   Ad performance and trust are both on the line.   Law firms must weigh ethical risks before opting in.   Transparency isn’t optional—it’s essential.   Chapters00:00 – Breaking News: Google Drops LSA Bombshell01:12 – What Google’s New Data Policy Really Means06:00 – The Opt-In Confusion (and Consequences)11:00 – Google’s Data Grab and Pricing Power Play17:15 – AI, Ethics, and the Future of Legal Ads

Feeble marketing tactics are a major waste of your law firm’s ad spend! Make sure your budget isn’t being squandered by understanding what marketing quality and accountability should look like.If your marketer’s data looks like a success but isn’t resulting in new clients for your law firm, you might be getting shammed. The guys join us from the road at two of the legal industry’s finest conferences, ABA Techshow and Mass Torts Made Perfect. In their talks, Gyi and Conrad each presented the perils of marketing misinformation and what lawyers need to look for to ensure transparency and accountability in their marketing schemes. Leave us a comment on the LHLM LinkedIn page if you’d like to have Gyi and Conrad’s slide decks from their conference presentations! The News: Google Business Profiles are switching things up - Ask Maps Is Google Q&A’s AI Replacement: Here’s What It Means For Marketers It’s probably a good idea to opt in to Google’s experimental AI Mode to see where things are headed - Expanding AI Overviews and introducing AI Mode  Notebook is expanding access all over the place - New in NotebookLM: Discover sources from around the web  It is a very good thing that we are a country with laws, and though we’ve always been loath to get too political, we feel that we have to recognize current dangers and stand up for the rule of law. Read through The ABA supports the rule of law,  Statement from SBM Leadership on Unprecedented Threats to Rule of Law,  ABA condemns remarks questioning legitimacy of courts and judicial review, and more at the ABA’s Rule of Law page.  On a lighter note, Jessica Hawkins from Consultwebs created a post on the Best Legal Podcasts of 2025. Jessica gave LHLM a really nice write up, and we are super thankful to be featured with some other great shows!  And, Conrad is desperately seeking an awesome Customer Success person. Just go see if you can find the hidden job listing on Mockingbird Marketing.  Suggested LHLM Episodes:Bull$#!% You Hear at Legal ConferencesApple | Spotify | Youtube Connect:The Bite - Lunch Hour Legal Marketing Newsletter!Leave Us an Apple Review Lunch Hour Legal Marketing on YouTube Lunch Hour Legal Marketing on TikTok

AI is majorly, seriously, (annoyingly?) impacting law firm marketing, and it’s not just about content generation. What’s a lawyer to do?-----In this special LHLM episode, Gyi and Conrad air their chat with Zack Glaser of the Lawyerist Podcast. Artificial intelligence has its sticky fingers in everything nowadays—even the world of law firm marketing. It’s changing the way consumers behave and changing the way ad agencies strategize in your market. So, how do you continue to compete, and where can you leverage AI to make a real difference? Zack, Gyi, and Conrad hash out how to make AI work for you, not against you.  The News: Google’s still working toward world domination: Google makes its biggest-ever acquisition | CNN Business Joy Hawkins noticed some data anomalies in CTRs. What’s up?  Come see us at some upcoming conferences! Gyi will be at ABA Techshow in Chicago, and Conrad’s headed to Mass Torts Made Perfect in Las Vegas. Then, they’ll both get together (virtually) at Infotrack’s Legal Up for another delightful website teardown.  Links Mentioned:Lawyerist Podcast Suggested LHLM Episodes:Google Local Service Ads: To Brand or Not to Brand? Connect:The Bite - Lunch Hour Legal Marketing Newsletter!Leave Us an Apple Review Lunch Hour Legal Marketing on YouTube Lunch Hour Legal Marketing on TikTok