Lunch Hour Legal Marketing

Discover how effective lead follow-up can transform your law firm. The hosts explore the latest developments in AI-powered lead scoring and how to identify high-value clients. They also discuss whether small firms can generate enough data for meaningful insights and the nuances of data sharing among legal vendors. Plus, insights on the implications of platform consolidation versus open ecosystems and how AI might broaden access to justice, paving the way for innovative legal solutions.

The live summit buzzed with marketing insights from Gyi and Conrad. They tackled essential Google Business Profile strategies for boosting reviews and explored when law firms should branch into TV advertising. Creative gifting ideas for clients highlighted the power of unreasonable hospitality. The duo dissected ad fatigue and best practices for brand refreshes versus rebrands. They also shared tips on personal versus firm branding and strategies for maintaining a consistent image across multiple locations. Tune in for a wealth of practical marketing wisdom!

Reddit has major SEO power, and you should definitely be using it for your firm! But, dear lawyers, for good karma, avoid megaspammer agencies who attach your name to every annoying post. It’s a bad look. ----- The industry is moving heavily toward Reddit because of AIOs, boosts in search, etc., but how do you use it effectively? Conrad and Gyi talk through the tenets of Reddit Karma to help you build your Reddit reputation. They demystify the Reddit community’s engagement style, the upvote/downvote system, and more, to help you understand the platform’s potential for marketing your law firm.  Later, the guys share their favorite tactical tips for optimizing Reddit as a tool in your marketing mix. And, be sure to look us up, too: r/LHLM  The News: Suing for “business model theft”—who will win? Anyone? Two High-Profile Personal Injury Law Firms Sue… Each Other  Cringey lawyer behavior in the extreme: Prosecutor SHOCKED That Being A Lawyer Does Not Stop Cops From Arresting Her In Embarrassing Viral Video  Smith.ai launched an AI receptionist service. Might be worth a look, folks.  Always something… Google Search rank and position tracking is a mess right now. From Joe Giovannoli: CMOs didn’t sign up to be the CTO.    Mentioned: Reddit Is Said to Sign AI Content Licensing Deal Ahead of IPO - Bloomberg    Suggested LHLM Episodes: How To Do Social Media Marketing the Right Way   Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok

Dive into thrilling theories as one host speculates on the real motives behind the intriguing Clio and Scorpion partnership. Catch highlights from the Kaleidoscope Conference, where discussions on social media engagement and AI in legal marketing spark excitement. Explore the shifting landscape of local searches, the rise of alternative platforms, and Google's antitrust troubles. Plus, discover the power of LinkedIn for lawyers and the importance of meaningful email outreach for enhancing client connections.

Dive into a treasure trove of legal marketing insights! Unpack the impact of AffiniPay’s rebranding to '8am' and ponder the fine line between necessary changes and brand confusion. Explore effective community engagement tactics and the latest shifts in Google’s advertising strategies. Discover new metrics for success in legal marketing, along with the intricacies of AI and private equity’s role in the industry. Plus, learn why a consistent brand image is key to attracting clients in an ever-evolving digital landscape!

“Sole Preferred Partners”—does this new relationship mark a culture shift for Clio? Come for the puppy, stay for the hard-hitting analysis.  --- Clio and Scorpion’s efforts to fill a perceived void between law practice management and marketing has led to the inception of their sole preferred partnership in the legal marketplace. Is this exclusive relationship a culturally dissonant move in Clio’s previously open ecosystem?  The guys question Harsha Chandra Shekar of Clio and Kirby Oscar of Scorpion on the details of this partnership and how their promise of deep integrations and data sharing will affect both clients and competing marketers in the legal space. Afterward, Gyi and Conrad give their takes on the interview, discussing both its potential and their persisting concerns. Is this really the partnership that will lift all boats in the legal industry, or is it just promoting your competitor down the street?    The News: A recently fired summer associate tastes the bitterness of life: Who Knew Biting Other Lawyers Was Frowned Upon? - Thinking Like a Lawyer Google LSAs have been removing the trust/verification marks we worked so hard for—another ploy for cash? Get ready, folks. AIO ads are coming to…everything. Google briefs brands on AI Mode ads ahead of Q4 rollout Shocker! Google is pushing more Google: Google Search Indexing & Ranking Near Me Google Maps Results The GLM Summit is coming right up. Conrad is a speaker, LHLM is recording live, and it’ll be a great time all the way ‘round! And, come on down to the Kaleidoscope 2025 conference by Affinipay to hear from Gyi! What, another conference plug? This one might be our favorite—the Lunch Hour Legal Marketing Summit takes place 9/22-24, and August 22nd is the absolute drop-dead date for the early bird discount. Sign up now!    Suggested LHLM Episodes: HELP! My Marketing Agency Was Acquired — What You NEED To Know  Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok

Discover the power of investing in your team to drive long-term growth in law firms. The hosts delve into effective marketing strategies, including the impact of social media updates and Google’s local ranking changes. They discuss the significance of hiring skilled marketing personnel and the need for continual training. Long-term branding and community engagement are key for maintaining client loyalty. Plus, learn how robust data infrastructure can transform operations and support sustained success.

Explore how AI is reshaping content creation, demanding uniquely engaging and user-focused strategies. Discover the importance of E-E-A-T principles in enhancing an online legal presence. Gyi and Conrad discuss the impact of Google's latest algorithm updates and the challenges legal marketers face in adapting to a changing SEO landscape. Plus, learn about Clio's game-changing acquisition of vLex and crucial insights on navigating legal tech transformations. Stay ahead in the evolving digital world!

The discussion dives into the controversial rise of non-lawyer ownership in law firms, exploring the implications of venture capital and alternative business structures. The hosts address the fears lawyers have about big business intruding into their space. On a brighter note, they share strategies for creating standout content that satisfies Google’s SEO criteria while prioritizing user needs. They also touch on the transformative role of AI in legal marketing and highlight the emergence of free tools like AI-powered chatbots to aid legal firms.

Hungry for more clients? Sick of spending time and money on marketing that goes nowhere? You’re in the right place. Hosted by legal marketing veterans Gyi Tsakalakis and Conrad Saam, this channel dishes out real-world digital marketing strategies that actually work for law firms. From client acquisition hacks to website teardowns to what’s driving results today—nothing is off the table (except bad advice). If you're a lawyer looking to grow your practice, consider this your go-to guide—with a side of sarcasm.If you're a lawyer looking to grow your practice, consider this your go-to guide—with a side of sarcasm. Subscribe and join us every week for bite-sized insights with big-firm impact. Let’s grow your law firm—one lunch hour at a time.