Lunch Hour Legal Marketing
Legal Talk Network
Are you hungry for more clients? Tired of wasting time (and money) on marketing that doesn’t work? This podcast serves up real-world tips and proven digital marketing strategies that actually drive results for law firms.Hosted by Gyi Tsakalakis and Conrad Saam—two legal marketing pros who’ve been in the trenches. You’ll get practical advice on client acquisition, website teardowns, and what’s actually working for lawyers today—all with a touch of mirth.Congratulations, you found it—THE podcast for lawyers who want to grow their practice! So, if you’re ready to take your business to the next level, pull up a seat and dig in with Lunch Hour Legal Marketing.
Episodes
Mentioned books
20 snips
Jan 28, 2026 • 45min
Local Love, Review Realities, and the Truth about Google’s PMax Campaigns
They talk about leaning into local identity when advertising to stand out from national spend. They tackle the flood of fake and unreliable reviews and strategies for competing when you cannot win on review totals. They dismantle Google’s Performance Max, explaining how automated campaigns can misallocate budget and why precise conversion signals matter.
36 snips
Jan 22, 2026 • 29min
How Podcasting Can Change Your Business || LHLM Takeout
Gyi and Conrad dive into the origins of their podcast and how they ventured into legal marketing. They chat with dynamic father-son duo Ben and Brian Glass about their innovative marketing approaches. The discussion reveals how to create engaging content and the significance of defining your podcast's purpose. They share insights on measuring the podcast’s impact, emphasizing meaningful metrics over vanity metrics. Tips on maintaining consistency and the pros and cons of different podcast formats round out this enlightening conversation.
13 snips
Jan 15, 2026 • 39min
Conrad’s Crystal Ball V: Lawyer Marketing Predictions for 2026
The hosts peer into the future of lawyer marketing, uncovering trends like the rise of AI and the shift toward branding over direct response. They reflect on past predictions, revealing successes and misses, particularly around fake reviews. Discussions also touch on law firms moving towards non-lawyer leaders for enhanced business acumen. Expect a big surge in law firm consolidations and a largely unchecked issue with fake reviews. Plus, the importance of authentic local relationships is highlighted as a competitive edge.
27 snips
Dec 23, 2025 • 46min
Roasting Buckeyes || If You Screw Up the Honeymoon, You’re Headed for Divorce
In a passionate takedown, the hosts roast the Buckeye Law Group's website, highlighting branding blunders and even a phone number mix-up that leads to another law firm. They dive into the importance of a strong start during the honeymoon phase with new clients, emphasizing trust-building through clear communication and setting expectations. Plus, they discuss Google allowing anonymous reviews and the potential risks of fake feedback. Ultimately, first impressions matter, and the right approach can lead to long-term client satisfaction.
18 snips
Dec 17, 2025 • 19min
Why Authenticity Builds Better Client Connections || LHLM Takeout
Chris Earley, the insightful founder of the Earley Law Group in Boston, shares his unique perspective on legal marketing. He discusses how embracing authenticity and personal storytelling can create genuine connections with clients. Chris highlights the transformative impact of conferences and masterminds on his journey, as well as the importance of fostering a positive firm culture. He also touches on the power of vulnerability in building trust and how practices like meditation can enhance leadership. Expect valuable insights and a fresh take on connecting with clients!
19 snips
Dec 10, 2025 • 1h 2min
Know Your Enemy—Or Your Competitors, At Least!
Discover how to outsmart competitors by analyzing their marketing spending. Gyi and Conrad dive into recent noteworthy acquisitions in the legal space and the implications of AI advancements on marketing strategies. They discuss Floyd Mayweather's unexpected venture into legal branding, and the importance of conducting thorough competitive research for smarter marketing choices. Learn about actionable insights, the secrets of local versus organic SEO, and why tracking offline media can be a game-changer for your firm.
12 snips
Dec 4, 2025 • 8min
The Truth About Marketing Attribution || LHLM Takeout
Delve into the complex world of marketing attribution in legal practices. Discover how first-touch and last-touch models can mislead firms. Learn about the power of Lead Docket in tracking calls, web forms, and client feedback for real ROI insights. Explore the importance of recording client sourcing details and passing actual conversions back to Google for better optimization. Plus, hear about the innovative use of Zapier to enhance data accuracy in campaign tracking. It's a clarifying discussion that every legal marketer needs!
19 snips
Nov 26, 2025 • 30min
Don’t Get Duped: How to Spot BS Marketing Metrics
Learn how marketing agencies can sometimes twist underperforming campaigns into apparent successes. Uncover the importance of understanding your marketing data to avoid costly decisions. Delve into the significance of NAP consistency and whether using call tracking numbers can cause issues. Discover how agencies may misattribute credit and why separating branded from non-branded traffic is essential. Finally, gain tips on securing access to your ad accounts for transparency.
26 snips
Nov 12, 2025 • 59min
Stuff You NEED to Know to Rank in Local Search with Darren Shaw
Darren Shaw, founder of Whitespark and expert in local SEO, joins to dissect the 2024 Local Search Ranking Factors. He emphasizes the critical role of accurate business hours and a visible address. Listeners learn about shifting ranking signals, the diminishing importance of links, and the rise of citations and diverse reviews. Darren offers tactical strategies for leveraging Local Services Ads, highlighting budget, reviews, and fast response times as key factors. He also shares insights on how Google evaluates call quality, making this a must-listen for legal marketers.
6 snips
Oct 22, 2025 • 39min
Not All Leads Are Created Equal
Discover how effective lead follow-up can transform your law firm. The hosts explore the latest developments in AI-powered lead scoring and how to identify high-value clients. They also discuss whether small firms can generate enough data for meaningful insights and the nuances of data sharing among legal vendors. Plus, insights on the implications of platform consolidation versus open ecosystems and how AI might broaden access to justice, paving the way for innovative legal solutions.
