Lunch Hour Legal Marketing
Legal Talk Network
Are you hungry for more clients? Tired of wasting time (and money) on marketing that doesn’t work? This podcast serves up real-world tips and proven digital marketing strategies that actually drive results for law firms.Hosted by Gyi Tsakalakis and Conrad Saam—two legal marketing pros who’ve been in the trenches. You’ll get practical advice on client acquisition, website teardowns, and what’s actually working for lawyers today—all with a touch of mirth.Congratulations, you found it—THE podcast for lawyers who want to grow their practice! So, if you’re ready to take your business to the next level, pull up a seat and dig in with Lunch Hour Legal Marketing.
Episodes
Mentioned books
21 snips
Dec 23, 2025 • 46min
Roasting Buckeyes || If You Screw Up the Honeymoon, You’re Headed for Divorce
In a passionate takedown, the hosts roast the Buckeye Law Group's website, highlighting branding blunders and even a phone number mix-up that leads to another law firm. They dive into the importance of a strong start during the honeymoon phase with new clients, emphasizing trust-building through clear communication and setting expectations. Plus, they discuss Google allowing anonymous reviews and the potential risks of fake feedback. Ultimately, first impressions matter, and the right approach can lead to long-term client satisfaction.
18 snips
Dec 17, 2025 • 19min
Why Authenticity Builds Better Client Connections || LHLM Takeout
Chris Earley, the insightful founder of the Earley Law Group in Boston, shares his unique perspective on legal marketing. He discusses how embracing authenticity and personal storytelling can create genuine connections with clients. Chris highlights the transformative impact of conferences and masterminds on his journey, as well as the importance of fostering a positive firm culture. He also touches on the power of vulnerability in building trust and how practices like meditation can enhance leadership. Expect valuable insights and a fresh take on connecting with clients!
19 snips
Dec 10, 2025 • 1h 2min
Know Your Enemy—Or Your Competitors, At Least!
Discover how to outsmart competitors by analyzing their marketing spending. Gyi and Conrad dive into recent noteworthy acquisitions in the legal space and the implications of AI advancements on marketing strategies. They discuss Floyd Mayweather's unexpected venture into legal branding, and the importance of conducting thorough competitive research for smarter marketing choices. Learn about actionable insights, the secrets of local versus organic SEO, and why tracking offline media can be a game-changer for your firm.
12 snips
Dec 4, 2025 • 8min
The Truth About Marketing Attribution || LHLM Takeout
Delve into the complex world of marketing attribution in legal practices. Discover how first-touch and last-touch models can mislead firms. Learn about the power of Lead Docket in tracking calls, web forms, and client feedback for real ROI insights. Explore the importance of recording client sourcing details and passing actual conversions back to Google for better optimization. Plus, hear about the innovative use of Zapier to enhance data accuracy in campaign tracking. It's a clarifying discussion that every legal marketer needs!
19 snips
Nov 26, 2025 • 30min
Don’t Get Duped: How to Spot BS Marketing Metrics
Learn how marketing agencies can sometimes twist underperforming campaigns into apparent successes. Uncover the importance of understanding your marketing data to avoid costly decisions. Delve into the significance of NAP consistency and whether using call tracking numbers can cause issues. Discover how agencies may misattribute credit and why separating branded from non-branded traffic is essential. Finally, gain tips on securing access to your ad accounts for transparency.
26 snips
Nov 12, 2025 • 59min
Stuff You NEED to Know to Rank in Local Search with Darren Shaw
Darren Shaw, founder of Whitespark and expert in local SEO, joins to dissect the 2024 Local Search Ranking Factors. He emphasizes the critical role of accurate business hours and a visible address. Listeners learn about shifting ranking signals, the diminishing importance of links, and the rise of citations and diverse reviews. Darren offers tactical strategies for leveraging Local Services Ads, highlighting budget, reviews, and fast response times as key factors. He also shares insights on how Google evaluates call quality, making this a must-listen for legal marketers.
6 snips
Oct 22, 2025 • 39min
Not All Leads Are Created Equal
Discover how effective lead follow-up can transform your law firm. The hosts explore the latest developments in AI-powered lead scoring and how to identify high-value clients. They also discuss whether small firms can generate enough data for meaningful insights and the nuances of data sharing among legal vendors. Plus, insights on the implications of platform consolidation versus open ecosystems and how AI might broaden access to justice, paving the way for innovative legal solutions.
34 snips
Oct 8, 2025 • 54min
Live! From LHLM Summit 2025
The live summit buzzed with marketing insights from Gyi and Conrad. They tackled essential Google Business Profile strategies for boosting reviews and explored when law firms should branch into TV advertising. Creative gifting ideas for clients highlighted the power of unreasonable hospitality. The duo dissected ad fatigue and best practices for brand refreshes versus rebrands. They also shared tips on personal versus firm branding and strategies for maintaining a consistent image across multiple locations. Tune in for a wealth of practical marketing wisdom!
Sep 24, 2025 • 45min
r/LHLM: Reddit Feeds the AI MACHINE
Discover the untapped SEO power of Reddit for law firms and learn the importance of building a positive reputation through Reddit karma. The hosts provide practical tactics for effective engagement, emphasizing authenticity over spammy practices. They also dive into the intriguing lawsuit between two personal injury firms and discuss the hazards of a viral arrest video for a prosecutor. Don't miss insights on the latest AI receptionist trends and the challenges in Google rank tracking.
19 snips
Sep 10, 2025 • 44min
Lunchtime Hors D'oeuvres || Salacious Scorpion Speculations
Dive into thrilling theories as one host speculates on the real motives behind the intriguing Clio and Scorpion partnership. Catch highlights from the Kaleidoscope Conference, where discussions on social media engagement and AI in legal marketing spark excitement. Explore the shifting landscape of local searches, the rise of alternative platforms, and Google's antitrust troubles. Plus, discover the power of LinkedIn for lawyers and the importance of meaningful email outreach for enhancing client connections.
