Lunch Hour Legal Marketing

Purna Virji, a principal consultant at LinkedIn and author, shares insights on crafting engaging content for lawyers on the platform. She discusses how easy it is to create impactful video and text posts with minimal time commitment. Tony Albrecht, known as the Yoda of LinkedIn lawyering, elaborates on the importance of authentic engagement and the surprising demand for genuine content. Together, they explore strategies for maximizing LinkedIn's potential to grow legal practices and how to make meaningful connections that resonate with your audience.

Should you pay an agency for managing Google Local Service Ads? The hosts discuss the value and potential pitfalls of outsourcing this task. They also tackle whether in-house marketing teams can handle everything or if expert agencies are needed for key strategies. Listeners are introduced to the quirky case of a 'dragon lawyer,' asking if it's clever branding or just attention-seeking. Finally, the importance of collaboration between in-house teams and external professionals shines through, promising enhanced marketing effectiveness.

If lots of site traffic isn’t leading to lots of clients, something’s off. Learn how to get the traffic you want! Later, Gyi and Conrad unpack the marketing impact of publicly ranking all your competition—genius or folly?-----You want website traffic that could turn into actual clients for your law firm, but how do you make sure you’re reaching the right audience? Gyi and Conrad talk tactics for segmenting your audience to make sure you get the qualified leads that can turn into profitable business for your law firm. Next, in a bold move, a Seattle family lawyer pulled a Zuckerberg and rated all of his local competitors, except himself. What do the guys think about the Hemmet Trends Report? While it may be a sure-fire way to torch some of your local relationships, this kind of friction marketing can be a very successful way to get your name out there. 📺 Youtube: Segmenting Your Audience in Search Console The News: Google quality raters now assess whether content is AI-generated. What does this mean for your copy/pasted ChatGPT posts? You might want to seriously do that human edit. This could be big for local business, folks: TikTok takes on Google Maps by surfacing reviews in the comments tab. What do we think about Sponsored Youtube Comments? So far, it seems like a pretty solid tactic. If you like poking fun at the dirty, rotten ethics of certain marketers, you’ll like Brian Glass’s podcast episode, too: Brian Glass - CaseConnect PILMMA - come see Conrad!  Suggested LHLM Episodes:The Lawyer’s Guide to Conversions || Listener LSA Queries  Apple | Spotify | Youtube  Connect:The Bite - Lunch Hour Legal Marketing Newsletter!Leave Us an Apple Review Lunch Hour Legal Marketing on YouTube Lunch Hour Legal Marketing on TikTok

Just when you thought you understood Local Services Ads (LSAs), Google changes the game. Gyi and Conrad sound the alarm on the latest shift in LSA terms—and this one’s a doozy. Google now claims the right to tweak, repurpose, and plaster your ad content wherever it wants. Cool cool cool… unless you’re a lawyer who cares about things like client confidentiality and ethics. Is this a harmless update? A marketing landmine? Or just another “oops, didn’t read the fine print” moment? The guys debate what opting in *really* means, how it could affect your firm, and why blind trust in Big Tech is looking less like a best practice and more like a liability.Insight from Anthony Higman on LinkedIn Takeaways: Google’s changing the rules on LSAs—again.   Your ad content? They can now modify and use it freely.   Ethics red flag: This could compromise client confidentiality.   Most lawyers have no idea this is happening.   Opting in might mean opening a can of worms.   Google’s rollout? Vague at best.   Legal marketers are losing faith.   Ad performance and trust are both on the line.   Law firms must weigh ethical risks before opting in.   Transparency isn’t optional—it’s essential.   Chapters00:00 – Breaking News: Google Drops LSA Bombshell01:12 – What Google’s New Data Policy Really Means06:00 – The Opt-In Confusion (and Consequences)11:00 – Google’s Data Grab and Pricing Power Play17:15 – AI, Ethics, and the Future of Legal Ads

Feeble marketing tactics are a major waste of your law firm’s ad spend! Make sure your budget isn’t being squandered by understanding what marketing quality and accountability should look like.If your marketer’s data looks like a success but isn’t resulting in new clients for your law firm, you might be getting shammed. The guys join us from the road at two of the legal industry’s finest conferences, ABA Techshow and Mass Torts Made Perfect. In their talks, Gyi and Conrad each presented the perils of marketing misinformation and what lawyers need to look for to ensure transparency and accountability in their marketing schemes. Leave us a comment on the LHLM LinkedIn page if you’d like to have Gyi and Conrad’s slide decks from their conference presentations! The News: Google Business Profiles are switching things up - Ask Maps Is Google Q&A’s AI Replacement: Here’s What It Means For Marketers It’s probably a good idea to opt in to Google’s experimental AI Mode to see where things are headed - Expanding AI Overviews and introducing AI Mode  Notebook is expanding access all over the place - New in NotebookLM: Discover sources from around the web  It is a very good thing that we are a country with laws, and though we’ve always been loath to get too political, we feel that we have to recognize current dangers and stand up for the rule of law. Read through The ABA supports the rule of law,  Statement from SBM Leadership on Unprecedented Threats to Rule of Law,  ABA condemns remarks questioning legitimacy of courts and judicial review, and more at the ABA’s Rule of Law page.  On a lighter note, Jessica Hawkins from Consultwebs created a post on the Best Legal Podcasts of 2025. Jessica gave LHLM a really nice write up, and we are super thankful to be featured with some other great shows!  And, Conrad is desperately seeking an awesome Customer Success person. Just go see if you can find the hidden job listing on Mockingbird Marketing.  Suggested LHLM Episodes:Bull$#!% You Hear at Legal ConferencesApple | Spotify | Youtube Connect:The Bite - Lunch Hour Legal Marketing Newsletter!Leave Us an Apple Review Lunch Hour Legal Marketing on YouTube Lunch Hour Legal Marketing on TikTok

AI is majorly, seriously, (annoyingly?) impacting law firm marketing, and it’s not just about content generation. What’s a lawyer to do?-----In this special LHLM episode, Gyi and Conrad air their chat with Zack Glaser of the Lawyerist Podcast. Artificial intelligence has its sticky fingers in everything nowadays—even the world of law firm marketing. It’s changing the way consumers behave and changing the way ad agencies strategize in your market. So, how do you continue to compete, and where can you leverage AI to make a real difference? Zack, Gyi, and Conrad hash out how to make AI work for you, not against you.  The News: Google’s still working toward world domination: Google makes its biggest-ever acquisition | CNN Business Joy Hawkins noticed some data anomalies in CTRs. What’s up?  Come see us at some upcoming conferences! Gyi will be at ABA Techshow in Chicago, and Conrad’s headed to Mass Torts Made Perfect in Las Vegas. Then, they’ll both get together (virtually) at Infotrack’s Legal Up for another delightful website teardown.  Links Mentioned:Lawyerist Podcast Suggested LHLM Episodes:Google Local Service Ads: To Brand or Not to Brand? Connect:The Bite - Lunch Hour Legal Marketing Newsletter!Leave Us an Apple Review Lunch Hour Legal Marketing on YouTube Lunch Hour Legal Marketing on TikTok

Live from the American Association for Justice conference in Miami, Lunch Hour Legal Marketing is back with another deep dive into law firm marketing strategies that actually move the needle.Conrad Saam and Gyi Tsakalakis break down the biggest questions they tackled at the event:🍟 How much should lawyers spend on marketing?🍟 Brand vs. non-brand marketing—why it matters🍟 Are you tracking the right metrics, or just vanity numbers?🍟 Lawyer referrals vs. digital marketing—what’s the real ROI?🍟 Why law firms MUST use a CRM to stop missing leadsPlus, we expose how some legal marketing agencies try to take credit for leads they didn’t earn. (Yes, we see you.)If you’re serious about law firm growth, you won’t want to miss this one.🔔 Don’t forget to subscribe for more legal marketing insights!🎥 Watch the full video here.Chapters00:00 - Intro & Welcome from Miami00:46 - How Much Should Lawyers Spend on Marketing?01:32 - Investing in Growth: ROI vs. Volume02:34 - Why 30% is a Key Number in Legal Marketing03:56 - Brand vs. Non-Brand: What It Means for Your Law Firm05:09 - How Marketing Agencies Take Credit for Your Leads07:00 - Why "How Did You Hear About Us?" is Crucial10:31 - The Biggest Intake Mistakes Law Firms Make13:15 - If You Don’t Have a CRM, Are You Even Growing?19:01 - How to Hold Your Marketing Agency Accountable21:20 - The Truth About "Up and to the Right" Traffic Graphs21:56 - Wrap-Up & Final Thoughts

Lead thievery! How on earth could your competitor’s ad have YOUR name in it? Brand conquesting is a real thing, and it sucks. Later, is Gyi completely wrong about direct brand search in LSAs? The guys fight it out. ------Having a competitor’s brand in your ad is some super shady lawyer marketing and violates Google’s trademark policies, but it still happens. What’s the deal? Gyi and Conrad talk about the ins and outs of brand conquesting, how it should be viewed under lawyers’ rules of professional conduct, and whether this kind of dirty campaigning is actually successful for the law firms who engage in it. Next, does having direct brand search turned on in Google Local Service Ads negatively impact your visibility? Maybe so, maybe no… it’s complicated! Gyi and Conrad argue their viewpoints and nerd out on a variety of marketing scenarios that could affect those pesky LSA outcomes.The News: If you’re amongst the crowd of laid off federal lawyers, Ben & Brian Glass are offering their assistance in helping you start your own gig.  The Diversity Update from Google might be causing a drop in your organic results. Everybody’s noticing an uptick in AIOs in legal, so—yay! Lawyerist Podcast with Gyi and Conrad is coming soon!   Links Mentioned:Google "Diversity Update" Live StreamGoogle - Trademarks - Advertising Policies Help Suggested LHLM Episodes:Google Local Service Ads: To Brand or Not to Brand? Connect:The Bite - Lunch Hour Legal Marketing Newsletter!Leave Us an Apple Review Lunch Hour Legal Marketing on YouTube Lunch Hour Legal Marketing on TikTok

Does link building still matter? Absolutely! The hosts debunk prevalent myths surrounding its relevance in local SEO while emphasizing its long-standing benefits. They share success stories of businesses that thrived by engaging with their communities through service and sponsorships. Learn about the power of anchor text and localized strategies that prioritize relevance over sheer domain authority. Plus, get tips on avoiding generic links and creating captivating content that speaks to your audience. It's a feasty discussion for digital marketers!

Get ready for some hair-raising tales from the world of legal marketing! The hosts share chilling stories about marketing fraud and shady partnerships that could put any law firm at risk. They stress the importance of knowing exactly how ad agencies are spending your money. Plus, find out why tracking attribution is vital for understanding client interactions, and learn tips for avoiding misleading leads. There's also a peek into upcoming legal events that shouldn't be missed. It's a wild ride through the murky waters of legal marketing!