Lunch Hour Legal Marketing Know Your Enemy—Or Your Competitors, At Least!
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Dec 10, 2025 Discover how to outsmart competitors by analyzing their marketing spending. Gyi and Conrad dive into recent noteworthy acquisitions in the legal space and the implications of AI advancements on marketing strategies. They discuss Floyd Mayweather's unexpected venture into legal branding, and the importance of conducting thorough competitive research for smarter marketing choices. Learn about actionable insights, the secrets of local versus organic SEO, and why tracking offline media can be a game-changer for your firm.
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Competitive Research Is Essential
- Competitive research is often overlooked but is crucial because marketing is usually zero-sum in legal markets.
- Understanding competitor spend and activity helps you anticipate shifts and adjust your media mix and positioning.
Acquisitions Raise Questions For Small Firms
- Gyi and Conrad discuss recent acquisitions like Rankings buying Gladiator and Adobe buying SEMrush as industry consolidation examples.
- They question the practical impact of such acquisitions for small local law firms.
Exclusivity Matters In Winner-Takes-Most Markets
- Market exclusivity between agencies and law firms is contentious but matters because search is often winner-takes-most.
- Conrad insists exclusivity avoids conflicts and protects competitive advantage, while others see it as unnecessary.