Lunch Hour Legal Marketing Conrad’s Crystal Ball V: Lawyer Marketing Predictions for 2026
13 snips
Jan 15, 2026 The hosts peer into the future of lawyer marketing, uncovering trends like the rise of AI and the shift toward branding over direct response. They reflect on past predictions, revealing successes and misses, particularly around fake reviews. Discussions also touch on law firms moving towards non-lawyer leaders for enhanced business acumen. Expect a big surge in law firm consolidations and a largely unchecked issue with fake reviews. Plus, the importance of authentic local relationships is highlighted as a competitive edge.
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Google Powers Apple Intelligence
- Apple will power Siri with Google Gemini, strengthening Google's position in AI search.
- Gyi says marketers should watch Gemini sourcing and AI mode behavior closely.
Agentic Commerce Signals Search Shift
- Google announced an open standard for agentic commerce aimed at retailers and agents.
- Gyi warns lawyers to watch agentic shopping as a paradigm for machines taking action in search.
Radio Remark On Internet Distrust
- Conrad heard a radio host say 'I don't believe a single thing on the internet' amid AI deepfakes.
- He uses that anecdote to stress authenticity and trust will cut through AI-generated noise.
