Shift from direct response to branding

Mystic for hire! Conrad dusts off the ol’ prophetic orb for a look at what 2026 has in store for lawyers and legal marketers.

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We know you’re itching to hear those future fortunes, but hang on a second! First, Gyi and Conrad look back at their previous predictions to see how well they forecasted 2025. I mean, you want to know whether you can trust these guys, right? 

And, well, those results aside, the guys then gaze into the depths to pick out the important marketing trends to watch in 2026. More AI stuff, new law firm business structures, anybody who could do anything about fake reviews will do absolutely nothing about it… and more! Cheers to a New Year!

The News:

• Quite the play, Google. - Official: Apple Intelligence & Siri To Be Powered By Google Gemini
• Better pay attention to this one, folks. Commercial environments are changing, but watching this trajectory should help us wrap our heads around it: New tech and tools for retailers to succeed in an agentic shopping era.
• And, Jay Ruane wrote a stellar book! - Analog Marketing in a Digital World: A Blueprint for Attorneys to Dominate Local Markets by Being Human

Suggested LHLM Episodes:

• Conrad’s Crystal Ball IV | Lawyer Marketing Predictions for 2025 - Legal Talk Network 

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