Lunch Hour Legal Marketing Local Love, Review Realities, and the Truth about Google’s PMax Campaigns
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Jan 28, 2026 They talk about leaning into local identity when advertising to stand out from national spend. They tackle the flood of fake and unreliable reviews and strategies for competing when you cannot win on review totals. They dismantle Google’s Performance Max, explaining how automated campaigns can misallocate budget and why precise conversion signals matter.
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Localness Drives Competitive Differentiation
- Consumers respond positively to ads that emphasize genuine local connection and proximity.
- Gyi Tsakalakis and Conrad Saam say positioning as truly local differentiates firms from national, PE-backed advertisers.
Diversify Beyond A Single Channel
- Diversify your marketing across channels so one weak channel doesn't sink your firm.
- Conrad Saam advises using omni-channel tactics: digital, offline, social, local engagement, and referrals.
Win By Moving Or Adding Offices
- If you can't win reviews in one market, open an office in a market where you can.
- Conrad Saam recommends moving or adding an office to where your review investment will return business.