Lunch Hour Legal Marketing Not All Leads Are Created Equal
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Oct 22, 2025 Discover how effective lead follow-up can transform your law firm. The hosts explore the latest developments in AI-powered lead scoring and how to identify high-value clients. They also discuss whether small firms can generate enough data for meaningful insights and the nuances of data sharing among legal vendors. Plus, insights on the implications of platform consolidation versus open ecosystems and how AI might broaden access to justice, paving the way for innovative legal solutions.
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AI Lead Scoring Is Becoming Standard
- Lead scoring distinguishes which leads are worth prioritizing and chasing immediately.
- Clio, Filevine, and Lawmatics now offer AI lead scoring to systematize lead value assessment.
Prioritize Follow-Up By Lead Quality
- Change follow-up workflows based on lead source and score instead of using one generic process.
- Prioritize phone and high-fit leads for faster, tailored outreach to improve conversion.
Use Scores To Feed Your Ad Decisions
- Lead scoring data should inform where and how you spend media dollars in real time.
- Exporting score data via APIs is essential to optimize ad channels and agency performance.