Lunch Hour Legal Marketing Roasting Buckeyes || If You Screw Up the Honeymoon, You’re Headed for Divorce
21 snips
Dec 23, 2025 In a passionate takedown, the hosts roast the Buckeye Law Group's website, highlighting branding blunders and even a phone number mix-up that leads to another law firm. They dive into the importance of a strong start during the honeymoon phase with new clients, emphasizing trust-building through clear communication and setting expectations. Plus, they discuss Google allowing anonymous reviews and the potential risks of fake feedback. Ultimately, first impressions matter, and the right approach can lead to long-term client satisfaction.
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Affinity Branding Needs Cultural Substance
- Slapping local-affinity branding (like "Buckeye") without leaning into the culture fails to build affinity.
- To win a niche audience you must weave that identity throughout the site and client experience.
Calling The Buckeye Number Reached Another Firm
- The hosts tested Buckeye Law Group's 1-800 number and reached a different firm's recorded message.
- That intake routed to Caneer and Pintaluga, creating brand confusion for callers.
Make Reviews And Disclaimers Readable
- Make disclaimers and review displays readable and accessible; hidden gray text on black fails ADA and trust tests.
- Fix embedded widgets' CSS and don't selectively hide negative reviews.