Lunch Hour Legal Marketing Stuff You NEED to Know to Rank in Local Search with Darren Shaw
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Nov 12, 2025 Darren Shaw, founder of Whitespark and expert in local SEO, joins to dissect the 2024 Local Search Ranking Factors. He emphasizes the critical role of accurate business hours and a visible address. Listeners learn about shifting ranking signals, the diminishing importance of links, and the rise of citations and diverse reviews. Darren offers tactical strategies for leveraging Local Services Ads, highlighting budget, reviews, and fast response times as key factors. He also shares insights on how Google evaluates call quality, making this a must-listen for legal marketers.
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Joined Live During Lunch Break
- Darren accepted a last-minute invitation to join the podcast during his lunch break.
- He joked he chose chatting over email while finishing lunch.
Hours And Address Now Drive Local Visibility
- Business hours and visible address have jumped as major ranking signals in local search.
- Darren links these changes to Joy Hawkins' research and evolving Google behavior.
List 24/7 Hours And Use Answering Services
- For law firms, list 24/7 availability and use a call answering service to capture after-hours calls.
- Darren recommends this despite guideline gray areas because the lead value outweighs risk.