Darren Shaw, Founder of Whitespark and a local SEO authority, shares insights into optimizing Google Business Profiles for enhanced visibility. He covers upcoming trends for 2025, the importance of custom services, and the strategic use of Google Posts. Shaw explains how menu item titles can impact search rankings and emphasizes maintaining engaged profiles through video content. He also discusses the shift from Twitter to Threads, noting the evolving landscape of community engagement online.

In this engaging conversation, Darren Shaw, the founder of Whitespark and a local SEO authority, reveals invaluable insights for veterinary practices. He discusses the critical role of Google Business listings in boosting visibility and attracting clients. Darren emphasizes the importance of keeping your profile updated with fresh content and strategic keywords. He also highlights the long-term nature of local SEO and shares tips on diversifying review sources to enhance credibility. Tune in for expert strategies to elevate your local search rankings!

Darren Shaw, a local SEO expert from Whitespark.ca, shares invaluable insights for dentists looking to enhance their online presence. He emphasizes the critical role of optimizing Google Business Profiles and the importance of soliciting reviews. Image and video optimization, particularly on platforms like YouTube, are highlighted for better engagement. Darren also discusses user behavior tracking with Microsoft Clarity, and how mobile optimization is now a must. In the rapidly evolving landscape of dental marketing, these strategies could transform how practices attract and engage with patients.

Darren Shaw, an SEO expert, discusses the fundamentals of local SEO, strategies for obtaining customer reviews, optimizing dental marketing strategies, improving customer engagement, and upcoming virtual summit and dental SEO conference.

Darren Shaw, Founder & President of Whitespark, discusses optimizing local dental SEO presence. Topics include: local SEO strategies, mobile-first design for dental websites, the distinction between regular SEO and local SEO, implications of canceling listings with service providers, citations and reviews in local SEO, and creating relevant and detailed website content for local dental SEO.