Darren Shaw

Darren Shaw, Founder of Whitespark and a local SEO authority, shares insights into optimizing Google Business Profiles for enhanced visibility. He covers upcoming trends for 2025, the importance of custom services, and the strategic use of Google Posts. Shaw explains how menu item titles can impact search rankings and emphasizes maintaining engaged profiles through video content. He also discusses the shift from Twitter to Threads, noting the evolving landscape of community engagement online.

Darren Shaw, founder of Whitespark and expert in local SEO, joins to dissect the 2024 Local Search Ranking Factors. He emphasizes the critical role of accurate business hours and a visible address. Listeners learn about shifting ranking signals, the diminishing importance of links, and the rise of citations and diverse reviews. Darren offers tactical strategies for leveraging Local Services Ads, highlighting budget, reviews, and fast response times as key factors. He also shares insights on how Google evaluates call quality, making this a must-listen for legal marketers.

Darren Shaw, founder of Whitespark and local SEO expert, dives into the essential strategies for optimizing Google Business Profiles. He discusses the newly released 2026 Local Search Ranking Factors report, highlighting critical ranking signals and effective review strategies. Darren explains why primary categories are paramount and the impact of review recency. He also tackles common local SEO myths and shares hacks for boosting rankings through driving directions and authentic content. Whether you're a seasoned marketer or a local business, Darren delivers invaluable insights to enhance your online visibility.

Darren Shaw, the founder of Whitespark and a local SEO expert, shares crucial strategies for dentists to enhance their online presence. He discusses the three pillars of local SEO, focusing on optimizing Google Business Profiles and developing a consistent review strategy. Darren provides practical tips, such as using targeted categories and engaging with reviews. He highlights the importance of accountability in marketing efforts and how emerging AI tools can reshape local search, ensuring dentists attract more patients through improved visibility.

In this engaging conversation, Darren Shaw, the founder of Whitespark and a local SEO authority, reveals invaluable insights for veterinary practices. He discusses the critical role of Google Business listings in boosting visibility and attracting clients. Darren emphasizes the importance of keeping your profile updated with fresh content and strategic keywords. He also highlights the long-term nature of local SEO and shares tips on diversifying review sources to enhance credibility. Tune in for expert strategies to elevate your local search rankings!