The Dentalpreneur Podcast w/ Dr. Mark Costes 2297: Why Your Google Business Profile Is Costing You Patients
Jul 24, 2025
Darren Shaw, the founder of Whitespark and a local SEO expert, shares crucial strategies for dentists to enhance their online presence. He discusses the three pillars of local SEO, focusing on optimizing Google Business Profiles and developing a consistent review strategy. Darren provides practical tips, such as using targeted categories and engaging with reviews. He highlights the importance of accountability in marketing efforts and how emerging AI tools can reshape local search, ensuring dentists attract more patients through improved visibility.
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Optimize Google Business Profile Fully
- Optimize your Google Business Profile regularly by adding weekly photos and updating categories to match your services.
- Use detailed service descriptions and answer common questions in the Q&A section to boost patient engagement and conversion.
Master Dental Review Strategy
- Maintain a steady and frequent review acquisition strategy focusing on recency, not just quantity.
- Always reply personally to both positive and negative reviews to build trust and enhance patient conversion.
Build Consistent Online Citations
- Ensure your business name, address, phone number, and website are consistent across 50+ reputable citation sites.
- Focus on industry-specific and prominent directories to improve local SEO, but citations play a smaller role than other factors for Google.
