On today’s episode, Dr. Mark Costes dives into the key factors that separate top-performing dental practices from the rest. He emphasizes the power of mindset, leadership, and collaboration in creating a thriving, systemized business. He discusses why scarcity thinking holds dentists back, how personal accountability leads to long-term success, and why tracking both objective and subjective metrics is essential.  Mark also shares eye-opening statistics on dentistry’s financial landscape and the major challenges facing the profession today. Whether you’re looking to scale your practice, refine your leadership skills, or improve work-life balance, this episode delivers valuable insights to help you elevate your career. EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today’s episode, Dr. Mark Costes shares his journey of building multiple successful businesses, from the Dental Success Institute to the newly launched Smile Outreach International. He breaks down what makes franchises like McDonald's and Chick-fil-A so successful—and how dentists can apply the same principles to systemize and scale their practices.  Mark also discusses the importance of defining a "freedom number," building generational wealth, and creating a mission-driven career beyond financial success. Plus, he dives into the keys to onboarding associates effectively, ensuring clinical consistency, and developing a business model that runs efficiently without constant oversight. EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today’s episode, Dr. Mark Costes unpacks the essential elements of rapport, communication, and charisma—the three key factors that influence patient trust and treatment acceptance. He explains how first impressions happen in an instant and why overcoming negativity bias is crucial in a dental setting.   Dr. Costes also shares practical nonverbal communication hacks, like posture, hand movements, and facial expressions, to help build immediate trust with patients. You'll learn the power of empathy, edification, and engagement in patient interactions, along with common mistakes that can break rapport.  EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's Part 1 episode, Dr. Mark Costes breaks down the science of charisma and likability—and why mastering these traits can transform your dental practice. He explores evolutionary psychology, explaining how people make instant snap judgments about trust and rapport within a single second of meeting you.  In an industry where patients often arrive with fear and negativity bias, Dr. Costes shares powerful tactics to create an exceptional first impression and turn skeptics into loyal advocates.  EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, Dr. Mark Costes sits down with Jaclyn Nona, CEO and co-founder of Clever Dental Co. With a background in marketing and years of hands-on experience in the dental industry, Jaclyn shares her insights on the often-overlooked power of internal marketing. She explains how having an in-house team member dedicated to social media, reputation management, and patient engagement can revolutionize a practice’s growth.  From leveraging organic content to building authentic relationships with patients, Jaclyn breaks down the key strategies that drive real results. She also shares tips for handling Google reviews, creating engaging content, and why social media is an untapped goldmine for many dental practices. EPISODE RESOURCES https://www.cleverdentalco.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today’s episode, Dr. Mark Costes shares a powerful case study of Dr. Rex, a struggling dental practice owner who transformed his business from barely surviving to thriving. Dr. Costas walks through the Elite Practice Blueprint, the Four Futures framework, and how strategic overhead control, systemization, and leadership can create massive financial success.  Mark also highlights the importance of tracking key metrics, improving collections, and shifting practice culture to build a business that runs smoothly without relying on the owner’s constant presence. Whether you’re an aspiring dental entrepreneur or a seasoned practice owner, this episode is packed with game-changing insights to increase profitability while reducing stress. EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

In today’s episode, Dr. Mark Costes dives deep into the critical elements of creating an operational infrastructure that drives revenue, efficiency, and work-life balance. He shares his personal journey—owning 16 practices, suffering from burnout, and ultimately developing the frameworks that transformed his businesses. Dr. Costes outlines his 6 Pillars for Business Success, including operational systemization, patient experience, and cash flow control. He also introduces the Four Futures Framework, emphasizing the importance of balancing financial success with personal well-being. Using real-life case studies, he breaks down overhead reduction strategies, ideal expense ratios, and how to identify bottlenecks that limit profitability. EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

In today's episode, we bring you Part 2 of the Elevation Association panel discussion from the 2025 Life Summit in Nicaragua featuring James Heaton, Michael Allen, Jared Hill, Mark Costes, Matt Mulcock, and Ryan Isaac. The conversation continues with deep insights on partnerships, vision alignment, and the ongoing shift in dentistry toward DSOs and private equity. The panelists break down why shared vision is essential for a successful partnership and how lack of leadership can trap dentists in a cycle of burnout. They also tackle the growing presence of DSOs, discussing when selling makes sense, the risks involved, and why private equity firms are reshaping the industry. With private practice ownership declining and consolidation increasing, the group explores whether dentists have a responsibility to preserve the profession for future generations. EPISODE RESOURCES https://www.elevationassociation.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

In today's episode, we bring you Part 1 of the Elevation Association panel discussion from the 2025 Life Summit in Nicaragua. This powerhouse panel—featuring James Heaton, Michael Allen, Jared Hill, Mark Costes, Matt Mulcock, and Ryan Isaac—dives into one of the most overlooked yet critical aspects of running a successful dental practice: leadership. The conversation explores why leadership is often missing in dental education, how private practice owners struggle with management, and why poor leadership can lead to burnout and even practice failure. The panelists break down the difference between management and true leadership, the dangers of micromanagement, and the impact of company culture on long-term success. They also discuss why DSOs are rapidly growing while many private practices struggle to keep up. EPISODE RESOURCES https://www.elevationassociation.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today’s episode, we’re back with part two of our live panel from the Women in DSO event, featuring Dr. Mark Costes and his powerhouse executive team—Ashlee Hirschfeld, Kay Lange, Sydney Robinson, and Mary Lafferty. This conversation dives deeper into the key operational strategies and leadership principles that drive growth and efficiency in DSOs. The team explores the importance of accountability in systemization, how to form a strong internal "board of directors," and the role of marketing in patient acquisition and retention. They also discuss strategies for reducing staff turnover, overcoming resistance to change, and leveraging AI for smarter business decisions. Plus, Mary shares game-changing insights on optimizing marketing efforts for real impact. EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast