The Dentalpreneur Podcast w/ Dr. Mark Costes

Sydney Robinson, an executive director of operations with over 15 years in dental leadership, shares her journey from chaos to clarity in team management. She emphasizes the importance of defining the office manager's role, moving from micromanagement to empowering staff, and mastering financial health for practice success. Sydney also dives into leadership behaviors, tailoring motivation for team members, and the necessity of clear job descriptions to foster a productive culture. Her insights serve as a vital guide for anyone feeling overwhelmed in the dental field.

Dr. Mark Costes shares his transformative journey from dental school rejection to building a successful dental empire. He discusses the hidden burdens of burnout and stress in dentistry and emphasizes the importance of business skills not taught in school. With insights on financial literacy and efficient practice management, he outlines pillars for a thriving practice and introduces his "Four Futures" framework for balanced success. Mark's real-life comparisons highlight the significance of efficiency over mere production, making a compelling case for mindful practice ownership.

Dr. Cody Boals and Dr. Beau Sparkman, dental practice owners and coaches, dive into the power of storytelling and community-driven marketing. They discuss how to weave narratives that foster patient loyalty and transform practices into community pillars. With insights on creating emotional connections and defining core values, they share tactical strategies like organizing free dental days and nonprofit partnerships. The conversation is packed with actionable tips to empower teams and elevate brand reputation, ensuring dental practices stand out for all the right reasons.

Dr. Daniel Briskie, an oral surgeon and co-founder of the Colorado Surgical Institute, joins industry experts Kim Middleton and Chemenn DeBono for a deep dive into improving implant case acceptance. Kim highlights how modifying the consult process can significantly reduce patient anxiety and enhance trust. Chemenn reveals how innovative financing strategies, like waterfall lending, can drive approval rates. The trio emphasizes turning treatment coordinators into patient advocates, focusing on emotional storytelling rather than high-pressure sales tactics.

Dr. Summer Kassmel, a multi-practice owner and renowned coach, shares her expertise on hiring and operational systems in dentistry. They discuss innovative strategies to attract quality candidates, including hiring from outside the dental field and implementing standardized training through Dental Career Academy. Summer reveals how automation and outsourcing have alleviated staffing stress, allowing teams to focus on high-value patient interactions. The conversation emphasizes technology's role in streamlining operations and the importance of maintaining a personal touch in patient care.

In this engaging conversation, Janet Hagerman, a Fractional Chief Hygiene Officer and author, shares her vast expertise in transforming hygiene departments within group dentistry. She discusses the critical hygiene shortage and practical strategies like assisted hygiene and solid practice culture to combat it. Janet also explores how DSOs have evolved into more patient-centric organizations, emphasizes the significance of effective communication in patient care, and reveals her proven techniques for running productive meetings—all while maintaining ethical standards in selling dentistry.

Joshua Scott, Founder and CEO of Studio 88, a leading healthcare marketing agency, shares his insights on the power of story-driven creativity in dental marketing. He discusses how his agency grew from a small side hustle to servicing over 500 practices. Joshua emphasizes the importance of connection and trust in branding, illustrating how storytelling engages patients far more effectively than statistics. He also provides practical tips on leveraging social media and performance marketing for predictable growth in an evolving digital landscape.

In this engaging talk, systems expert David Jenyns, founder of Systemology and author of Systems Champion, shares his journey from stressed agency owner to championing systemization. He discusses the transformative power of systems in dental practice, emphasizing how they can free owners from daily grind while enhancing team and patient experiences. David reveals how to implement a systems culture, tackle staff resistance, and even leverage AI for efficiency, making it a must-listen for any dental entrepreneur aiming for growth.

Jordon Comstock, the innovative Founder and CEO of BoomCloud, shares insights on transforming dental practices with recurring revenue through membership plans. He unpacks his decade-long journey in the SaaS space and discusses groundbreaking AI tools that enhance marketing strategies. From creating AI-driven patient marketplaces to streamlining content generation, Jordon explains how practices can optimize operations and attract uninsured patients. His perspective blends entrepreneurship with technology, resulting in a fascinating dialogue about the future of dentistry.

Ian de Jongh, host of Bite-Sized Dental Marketing, dives deep with Dr. Mark Costes, a renowned dentist and entrepreneur, in this insightful conversation. They discuss how burnout is often rooted in poor business systems, emphasizing the need for extreme ownership and effective delegation. Mark shares his transformative journey from a traumatic baseball injury to dental practice ownership. The duo also tackles the pressing issues of workforce shortages and the importance of building a solid infrastructure for sustainable success in dentistry.