
The Dentalpreneur Podcast w/ Dr. Mark Costes
The goal of this podcast is to assemble the greatest minds of the dental profession and to pass on their most valuable and succinct lessons, in order to help you to achieve your full potential in practice and in life. Let's face it. Dentistry can be a frustrating and isolating profession... but you don't have to be an island anymore.
It's possible to become more profitable, less stressed and more fulfilled in your career and it's our mission is to help you get there.
For a whole host of free practice building tips and resources, visit our website at TrueDentalSuccess.com
Latest episodes

May 30, 2025 • 37min
2258: Behind the Scenes of Dental Software’s Rapid Rise Pt. 2
In today's Part 2 episode, Dr. Mark Costes chats with Eric Giesecke, CEO of Planet DDS, about his unlikely journey from mechanical engineering and lawncare deals to leading one of the most influential dental software companies in the U.S. Eric opens up about acquiring Planet DDS via a search fund, scaling through two private equity recapitalizations, and how his team has grown from 25 to over 350 employees. They explore the evolution of Denticon as a cloud-based platform, its open API ecosystem, and where AI and automation are heading in dental practice management. Eric also dives into the shifting private equity landscape, the challenges of vendor trust in dentistry, and why his leadership team is focused on culture and innovation over politics. This episode is packed with insights for anyone navigating the intersection of tech, dentistry, and entrepreneurship. EPISODE RESOURCES https://www.planetdds.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

May 29, 2025 • 30min
2257: Behind the Scenes of Dental Software’s Rapid Rise Pt. 1
In today's Part 1 episode, Dr. Mark Costes sits down with Eric Giesecke, CEO of Planet DDS, for a deep dive into how a Harvard-educated engineer ended up revolutionizing dental software. Eric shares his journey from nearly buying a lawn care business to acquiring Planet DDS through a unique entrepreneurial path called a search fund. He breaks down the evolution of their cloud-based platform, Denticon, and why DSOs are drawn to its open API structure and advanced revenue cycle management tools. The two discuss the cultural quirks of the dental industry, the pain of PMS switching, and the future of automation and vendor trust in dentistry. It's an insightful look into how innovation and business acumen are shaping the tools that drive modern dental practices. EPISODE RESOURCES https://www.planetdds.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

May 28, 2025 • 59min
2256: Behind the Deals No One Talks About Publicly
In this episode, Brannon Moncrief returns to the podcast to unpack what’s really happening in the DSO market—from tightening deal structures and smarter buyers to the harsh reality that not every recap delivers. With over two decades in the game and 13 years leading McLerran & Associates, Brannon shares what makes a practice desirable in 2025 and why some of the biggest players in the space are hitting walls. Whether you’re a mid-career doc holding high EBITDA or just building toward scale, Brannon breaks down how private equity thinks, how deal terms have shifted, and how to avoid being locked into a losing outcome. EPISODE RESOURCES https://dentaltransitions.com/ https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

May 27, 2025 • 30min
2255: Why Redundancy Is the New Freedom Pt. 2
In today's Part 2 episode, Dr. Mark Costes and Dr. Paul "Nacho" Goodman dive deep into what it really takes to build sustainable, freedom-giving dental practices—and they don’t hold back. The duo talks through the importance of proper associate onboarding, the risks of working interviews, and why most dentists are more willing to invest in a CBCT than a top-tier team member. Paul shares a revealing story about his wife's unexpected run-in with a trainee piercer, contrasting it with five-star staff training at Tavern on the Green. They unpack how building redundancy and a strong "bench" in your practice can be the key to lowering stress and unlocking true lifestyle flexibility. The conversation also zooms out to big-picture business lessons from NFL salary caps and sushi masters, and touches on current hiring trends from Paul's work at Dentist Job Connect. EPISODE RESOURCES https://www.dentalnachos.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

May 26, 2025 • 31min
2254: Why Redundancy Is the New Freedom Pt. 1
In today's Part 1 episode, Dr. Mark Costes catches up with the always-insightful Dr. Paul "Nacho" Goodman for a fun, wide-ranging conversation covering everything from birthday ice baths to elite dental event planning. The duo shares behind-the-scenes insights on the upcoming Dental Success Summit and Boost Camp, riffing on the rising challenge of getting people to attend in-person events and the psychological tricks that sometimes work. They also dive into deeper reflections on burnout, practice infrastructure, and the power of creating businesses that thrive without you. Paul shares entertaining stories from a whirlwind family trip to New York City, complete with Central Park strolls, Slime Museums, and a surprise dinner at Heidi Klum's Crazy Pizza. Plus, they discuss what the dental world can learn from Tavern on the Green’s elite staff training process—and why dentistry desperately needs to raise its onboarding game. It's thoughtful, it's hilarious, it's classic Dentalpreneur. EPISODE RESOURCES https://www.dentalnachos.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

May 23, 2025 • 37min
2253: What It Takes to Exit and Start Again Stronger Pt. 2
In today's Part 2 episode, Dr. Mark Costes continues his deep dive with Dr. Kyle Hale, exploring the pivotal moments and decisions that shaped his transition from high-producing clinical dentist to visionary entrepreneur. Kyle opens up about the real reasons behind selling his multi-practice group—including his wife Callie's battle with burnout—and how that led to the creation of Airway Dentist, a practice model with a clear clinical North Star. He shares powerful insights on why selling might be the right choice for some, the importance of having a “dentist as backup plan” mindset, and the value of intentionality in both business and personal life. Dr. Kyle also discusses the explosive growth of Dental Life, his innovative clear aligner support company partnered with Invisalign and Itero, which is transforming how GPs approach aligner cases. This is an inspiring look at how stepping away can lead to purpose-driven success. EPISODE RESOURCES https://theairwaydentists.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

May 22, 2025 • 36min
2252: What It Takes to Exit and Start Again Stronger Pt. 1
In today's Part 1 episode, Dr. Mark Costes catches up with longtime friend and powerhouse entrepreneur Dr. Kyle Hale. Kyle opens up about life after selling his DSO, why he took a step back, and how he spent his sabbatical reconnecting with family and rediscovering his passion for racing. He shares his reflections on the stress of clinical dentistry, how his wife Callie’s burnout influenced their business decisions, and what it took to prepare their group of practices for a smooth and successful exit. The conversation also dives into the challenges and lessons learned from scaling quickly, the importance of systems, and how stepping away opened doors to new ventures like the Airway Dentist. This is part one of an inspiring conversation about transition, purpose, and designing a life by intention. EPISODE RESOURCES https://theairwaydentists.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

May 21, 2025 • 38min
2251: Authentic Marketing in a Digital World
In today’s episode, Dr. Mark Costes welcomes back marketing expert Mike Sula, Sales Director at Studio 88, a top-rated healthcare marketing agency. Mike delivers a powerful presentation on how to stand out in today’s fast-paced digital landscape by tapping into authentic storytelling. He emphasizes the importance of leading with purpose, using personalized photography and video, and embracing social platforms to connect with patients on a deeper level. From his breakdown of successful marketing eras to insights on leveraging story-driven content, Mike explains why dental practices that prioritize meaningful branding consistently attract more of their ideal patients. This episode is packed with actionable strategies to help your practice rise above the noise and create lasting patient relationships. EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

10 snips
May 20, 2025 • 46min
2250: Why Same-Day Dentistry Wins in Any Economy
Join Dr. Ben Kacos, a dentist and Black Belt coach, alongside Ryan Gross, the founder of CMO Share, as they delve into the transformative power of same-day dentistry. Discover effective strategies for attracting emergency patients and optimizing team dynamics. They emphasize the importance of a hustle-driven culture and flexible financing options to boost patient satisfaction. With insights on maximizing productivity through innovative scheduling and strategic online marketing, this conversation is a must-listen for any dental professional looking to thrive in any economy!

May 19, 2025 • 45min
2249: Transforming Lives Through Global Dental Missions
In today’s episode, Dr. Mark Costes checks in from Roatan, Honduras, during the final day of the Smile Outreach International mission trip. Joined by Laura Kolar, Executive Director of SOI, and Dr. Winston Feng, the team reflects on a monumental week of service where they treated over 500 patients. They dive into the challenges and triumphs of dental care in remote areas, from bloody cleanings to MacGyver-style extractions with limited tools. Laura shares her inspiring journey into nonprofit work, from humble beginnings in Uganda to helping build SOI from the ground up. Winston discusses how mission work influences his approach to dental practice and the unique bonds formed on these trips. This heartfelt episode is a behind-the-scenes look at the power of global dental outreach and the community it creates. EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast