The Dentalpreneur Podcast w/ Dr. Mark Costes 2397: A Dentist's Role Beyond the Operatory
Dec 9, 2025
Dr. William Balanoff is a prosthodontist, educator, and CEO of Smile Perfected, known for his expertise in implant workflows. He shares his unique journey into dentistry and discusses the merging of surgical and restorative practices. Balanoff emphasizes the role of technology in empowering general dentists to provide complex care and explains how his company offers customizable solutions. He also reveals the inspiration behind Smile Perfected, a whitening system developed from his frustrations with existing products, now utilized in thousands of dental offices.
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Early Spark And Fast Track
- William Balanoff decided to become a dentist at 16 after his dentist and a hygienist inspired him.
- He worked hard and entered Northwestern dental school at age 19.
Mentor From An Unlikely Patient
- After graduation William worked for a difficult employer who taught him what not to be.
- A grateful patient later financed his first practice and taught him business skills in return.
Teach Business Alongside Clinical Skills
- Teach dental residents basic business skills so they can't be cheated by accountants or lawyers.
- Expose trainees to marketing, taxes, and legal basics even if they won't run finances themselves.