On today's episode, Dr. Mark Costes welcomes Dr. William Balanoff, a prosthodontist, educator, entrepreneur, and CEO of Smile Perfected. Dr. Balanoff shares his unique journey into dentistry, from being accepted into Northwestern at 19 to becoming an academic, business owner, and advocate for general dentists nationwide. He dives into the evolution of prosthodontics training, how surgical and restorative worlds are merging, and why general dentists are more capable than ever of delivering complex care with the right support. Dr. Balanoff also explains his role at Renew, a tech-enabled implant company offering access to full-arch solutions without forcing a one-size-fits-all model. He discusses how their software empowers GPs with clinical guidance and team-based workflows while keeping ownership and autonomy intact. Finally, he unpacks the origin of Smile Perfected, a whitening system created out of frustration with overpriced and clunky alternatives, and how it's now used in thousands of offices across the U.S. This is an inspiring episode full of practical wisdom and stories from a dentist who has spent his career helping others grow.
Be sure to check out the full episode from the Dentalpreneur Podcast!
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