The Dentalpreneur Podcast w/ Dr. Mark Costes 2395: Turning Slow Months Into Growth Opportunities
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Dec 5, 2025 Dr. Dan Briskie, co-founder of the Colorado Surgical Institute and a dental surgery expert, teams up with Dave Rohr, founder of Proceed Finance and a financing specialist. They tackle the September slump for dental practices. Key strategies include reactivating patients with targeted campaigns and leveraging financial options to boost treatment acceptance. They also discuss maximizing slow periods for team training and utilizing community outreach. The duo highlights the importance of insurance campaigns and innovative financing solutions to keep practices thriving.
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Proactive Patient Reactivation
- Reactivate patients who haven't visited in 18 months by calling, texting, or emailing them.
- Offer targeted incentives (free exams on slow days) to fill September slots and protect capacity for higher-value visits.
Fill September With Low-Production Cases
- Intentionally schedule low-production procedures into September to fill second-column time.
- Use increased new patient and limited exam capacity in August to prefill slower months.
Run Early 'Use It Or Lose It' Campaigns
- Run a 'use it or lose it' campaign in July–August to capture remaining insurance benefits.
- Target October–December busy season early to shift appointments into September when possible.