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Search with Candour - SEO podcast
Local SEO strategies you should be doing with Darren Shaw
Oct 21, 2024
Darren Shaw, Founder of Whitespark and a local SEO authority, shares insights into optimizing Google Business Profiles for enhanced visibility. He covers upcoming trends for 2025, the importance of custom services, and the strategic use of Google Posts. Shaw explains how menu item titles can impact search rankings and emphasizes maintaining engaged profiles through video content. He also discusses the shift from Twitter to Threads, noting the evolving landscape of community engagement online.
59:29
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Quick takeaways
- Understanding the upcoming changes in local search ranking factors is crucial for businesses to adapt their SEO strategies effectively.
- Optimizing Google Business Profiles with relevant service descriptions and categories can significantly enhance local search visibility and engagement.
Deep dives
Update on Local Search Ranking Factors
The discussion focuses on the anticipation surrounding the release of the 2024 local search ranking factors, which has been delayed. Darren Shaw explains that instead of a mid-year update, he plans to gather data in October to publish the 2025 edition early in January. This approach allows for a more comprehensive overview of changes in local search dynamics over a more extended period. The conversation highlights the evolving nature of local search, emphasizing the importance of understanding new factors and adjusting strategies accordingly.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode