Local SEO strategies you should be doing with Darren Shaw

39 snips

Oct 21, 2024

Darren Shaw, Founder of Whitespark and a local SEO authority, shares insights into optimizing Google Business Profiles for enhanced visibility. He covers upcoming trends for 2025, the importance of custom services, and the strategic use of Google Posts. Shaw explains how menu item titles can impact search rankings and emphasizes maintaining engaged profiles through video content. He also discusses the shift from Twitter to Threads, noting the evolving landscape of community engagement online.

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Intro

00:00 • 6min

Evolving Landscape of Local SEO and Upcoming Ranking Factors

05:45 • 3min

Optimizing Local SEO Strategies

08:30 • 14min

Exploring User Behavior and Menu Item Impact on SEO Rankings

22:21 • 4min

Mastering Local SEO with Authentic Engagement

26:18 • 24min

Reevaluating Title Tags in SEO

50:13 • 6min

Community Shifts: From Twitter to Threads

55:44 • 4min