Intro

Whitespark’s Local Search Ranking Factors Report surveys the best and the brightest SEOs (and Gyi and Conrad) to gain a clearer picture of the latest drivers of local search rankings. Understanding how to rank in Google’s local search results is critical to every single one of your marketing plans, so the guys welcome Darren Shaw to nerd out on this year’s report findings and teach you what to prioritize in your marketing efforts.

Darren and the guys have plenty of great knowledge tidbits to hash out–from the importance of accurate business hours to maintaining a visible address online to current AI search observations, and much more. Stick around to the end of the episode for some tactical tips on making LSAs work for your law firm! 

The News:

• Top Dog Acquires Keller Swan – Always a good day for an acquisition, buuut… Florida? Really?
• AIO Impact on Google CTR: September 2025 Update – Click-through rates are way down—Should you care? It might be time to shift your focus elsewhere.
• Great insights here, folks: Future-Proofing Your Firm in the Age of AI, with Jack Newton - Lawyerist #587

Listen Next:

How to Rank with Google AI Mode

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