Lunch Hour Legal Marketing How Podcasting Can Change Your Business || LHLM Takeout
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Jan 22, 2026 Gyi and Conrad dive into the origins of their podcast and how they ventured into legal marketing. They chat with dynamic father-son duo Ben and Brian Glass about their innovative marketing approaches. The discussion reveals how to create engaging content and the significance of defining your podcast's purpose. They share insights on measuring the podcast’s impact, emphasizing meaningful metrics over vanity metrics. Tips on maintaining consistency and the pros and cons of different podcast formats round out this enlightening conversation.
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From Six IPAs To Avvo Success
- Gyi described his start at LegalBrain (Avvo) after learning SEO from a friend and landing the job.
- He turned Avvo from zero to a top legal directory while competition was minimal.
Lawyer Turned Marketer
- Conrad recounted leaving law practice to start AttorneySync after spotting poor online lawyer marketing.
- He described meeting Gyi through Avvo and later co-hosting Lunch Hour Legal Marketing.
Create An Evergreen Backlog
- Build evergreen episode inventory so you can publish consistently even during slow news cycles.
- Keep a shared document and capture ideas constantly from daily life and news.