Branding, re-branding, brand refresh… What does it all mean? Well, a rose by any other name might smell as sweet, but your business could really stink if your branding strategy is lacking. Learn how to optimize your brand, master your messaging, and position yourself for success.
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Branding, positioning, and messaging are distinct and essential elements for your law firm’s strategy, but not all lawyers have a handle on the meaning and functions of these components in the scope of their business. Gyi and Conrad take us through the basics of branding and explain the critical (and perhaps greater) importance of positioning and messaging. Learn how being true to yourself can help you create a meaningful, intentional path forward for your legal business.
Come see us! The Lunch Hour Legal Marketing Summit will be held September 22-24 at the Bellagio in Las Vegas. Register now!
The News:
Suggested LHLM Episodes:
Marketer vs. Marketer
Links:
The Unbillable Hour — Rebranding: Define Your Firm, Define Your Practice
rebrandingexperts.com
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