Lunch Hour Legal Marketing Are You Thinking Long Term? – Empowering Your People & Building Legacy
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Jul 23, 2025 Discover the power of investing in your team to drive long-term growth in law firms. The hosts delve into effective marketing strategies, including the impact of social media updates and Google’s local ranking changes. They discuss the significance of hiring skilled marketing personnel and the need for continual training. Long-term branding and community engagement are key for maintaining client loyalty. Plus, learn how robust data infrastructure can transform operations and support sustained success.
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Pitch Summit as Long-Term Investment
- Pitch the summit as a long-term investment that won't immediately spike leads but builds strategic growth skills and connections.
- Promise learning new tactics and networking with peers tackling similar challenges beyond the event.
Invest in Team's Growth and Mindset
- Invest in your marketing team's growth with training and dedicated time to step away and think strategically.
- Push for mindset shifts towards long-term thinking to enable true growth rather than just firefighting day-to-day tasks.
Evaluate Marketers' Qualifications
- Marketing roles in law firms are often filled by underqualified individuals lacking cutting-edge experience.
- You must assess who sits in these roles to deliver more than just basic social media login skills.