Lunch Hour Legal Marketing

Tasty Tactical Tidbits || Don’t Call It a Rebrand

18 snips
Aug 27, 2025
Dive into a treasure trove of legal marketing insights! Unpack the impact of AffiniPay’s rebranding to '8am' and ponder the fine line between necessary changes and brand confusion. Explore effective community engagement tactics and the latest shifts in Google’s advertising strategies. Discover new metrics for success in legal marketing, along with the intricacies of AI and private equity’s role in the industry. Plus, learn why a consistent brand image is key to attracting clients in an ever-evolving digital landscape!
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INSIGHT

Google Drops Manual Language Targeting

  • Google will end manual language targeting and rely on AI to infer language and intent.
  • Monitor multi-language campaigns closely because automated targeting may change performance and conversion value.
INSIGHT

PE Can Trigger Agency Turmoil

  • Private equity ownership often leads to cost-cutting and leadership changes at agencies.
  • Expect founder control to shift after PE deals, which can drive turmoil and resignations.
INSIGHT

Google Consolidates LSA Verification Badges

  • Google is consolidating LSA verification badges into a single 'Google verified' badge effective October 20.
  • The change removes some guarantees and may mislead consumers about the depth of vetting.
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