Big Money — Who Owns the Future of Law?

17 snips

Jun 25, 2025

The discussion dives into the controversial rise of non-lawyer ownership in law firms, exploring the implications of venture capital and alternative business structures. The hosts address the fears lawyers have about big business intruding into their space. On a brighter note, they share strategies for creating standout content that satisfies Google’s SEO criteria while prioritizing user needs. They also touch on the transformative role of AI in legal marketing and highlight the emergence of free tools like AI-powered chatbots to aid legal firms.

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ANECDOTE

Proactive Acquisition Announcement

Jason Hennessey's firm was acquired by private equity and publicly announced it proactively.
This contrasts with others who try to keep acquisitions quiet, showing different PR strategies in legal marketing.

INSIGHT

Big Money's Legal Impact

Big money entering legal tech and marketing sparks fear but also offers scaling advantages.
Embracing change is smarter than resisting venture capital and private equity in law.

INSIGHT

Data Scale's Double-Edged Sword

Large legal marketing companies have valuable data from many law firms but it may not always benefit a single firm.
Law firms must evaluate how agencies' scale affects their competitive position and service quality.

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Non-Lawyer ownership, alternative business structures, venture capital pushing out the little guy… scary, right? Yeah, we get it—but should you be so worried about these new trends coming to law-firm business management? And later, Gyi and Conrad dig into Google’s content guidance to help you understand how to effectively leverage content for your business & marketing strategies.

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For attorneys, the very thought of non-lawyers profiting off the practice of law is pretty darn repugnant. So, naturally, most lawyers are united in their distaste of venture capitalism, private equity, and big business making its way into digital marketing and law firm ownership. Is this resentment justified? Gyi and Conrad talk through the changing landscape of law firm business structures and what lawyers need to consider as they navigate this new reality.

Next, what can you do to make sure your content stands out amongst your competitors? The guys discuss Google’s SEO fundamentals for creating content their algorithm will promote. Figuring out how to drive traffic to your website might feel like a guessing game, but there are real, tactical methods for creating expert, trustworthy content that gets boosted by search engines. Check out more from Google: Creating Helpful, Reliable, People-First Content | Google Search Central | Documentation

The News:

Jason Hennessey’s firm Hennessey Digital was purchased by private equity.
Answering Legal has launched a free AI-powered chatbot. You don’t have to be a customer to use it, so you might as well check it out.
The Lunch Hour Legal Marketing website is live! And, coincidentally, you can sign up for the very exciting Lunch Hour Legal Marketing Summit right on our website! Hurry on over for that sweet early bird discount.
CallRail’s Voice Assist comes out of beta mid-July! Keep an eye out for it.
Hit us up to do an Ignite Pitch at the LHLM Summit! If you’ve got 5 minutes worth of quirky, nerdy insights on a relevant topic, Gyi and Conrad would love to consider your pitch.

Suggested LHLM Episodes:

HELP! My Marketing Agency Was Acquired — What You NEED To Know

What’s In a Brand?

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Chapters (Times Approximate)

0:00 Gyi Griswold Goes Michigan Roadtrippin’

2:48 The News

8:47 Is Venture Capital Getting Greedy?

21:30 Help With Google’s Helpful Content