Lunch Hour Legal Marketing

Live from the American Association for Justice conference in Miami, Lunch Hour Legal Marketing is back with another deep dive into law firm marketing strategies that actually move the needle.Conrad Saam and Gyi Tsakalakis break down the biggest questions they tackled at the event:🍟 How much should lawyers spend on marketing?🍟 Brand vs. non-brand marketing—why it matters🍟 Are you tracking the right metrics, or just vanity numbers?🍟 Lawyer referrals vs. digital marketing—what’s the real ROI?🍟 Why law firms MUST use a CRM to stop missing leadsPlus, we expose how some legal marketing agencies try to take credit for leads they didn’t earn. (Yes, we see you.)If you’re serious about law firm growth, you won’t want to miss this one.🔔 Don’t forget to subscribe for more legal marketing insights!🎥 Watch the full video here.Chapters00:00 - Intro & Welcome from Miami00:46 - How Much Should Lawyers Spend on Marketing?01:32 - Investing in Growth: ROI vs. Volume02:34 - Why 30% is a Key Number in Legal Marketing03:56 - Brand vs. Non-Brand: What It Means for Your Law Firm05:09 - How Marketing Agencies Take Credit for Your Leads07:00 - Why "How Did You Hear About Us?" is Crucial10:31 - The Biggest Intake Mistakes Law Firms Make13:15 - If You Don’t Have a CRM, Are You Even Growing?19:01 - How to Hold Your Marketing Agency Accountable21:20 - The Truth About "Up and to the Right" Traffic Graphs21:56 - Wrap-Up & Final Thoughts

Live from the American Association for Justice conference in Miami, Lunch Hour Legal Marketing is back with another deep dive into law firm marketing strategies that actually move the needle.Conrad Saam and Gyi Tsakalakis break down the biggest questions they tackled at the event:🍟 How much should lawyers spend on marketing?🍟 Brand vs. non-brand marketing—why it matters🍟 Are you tracking the right metrics, or just vanity numbers?🍟 Lawyer referrals vs. digital marketing—what’s the real ROI?🍟 Why law firms MUST use a CRM to stop missing leadsPlus, we expose how some legal marketing agencies try to take credit for leads they didn’t earn. (Yes, we see you.)If you’re serious about law firm growth, you won’t want to miss this one.🔔 Don’t forget to subscribe for more legal marketing insights!🎥 Watch the full video here.Chapters00:00 - Intro & Welcome from Miami00:46 - How Much Should Lawyers Spend on Marketing?01:32 - Investing in Growth: ROI vs. Volume02:34 - Why 30% is a Key Number in Legal Marketing03:56 - Brand vs. Non-Brand: What It Means for Your Law Firm05:09 - How Marketing Agencies Take Credit for Your Leads07:00 - Why "How Did You Hear About Us?" is Crucial10:31 - The Biggest Intake Mistakes Law Firms Make13:15 - If You Don’t Have a CRM, Are You Even Growing?19:01 - How to Hold Your Marketing Agency Accountable21:20 - The Truth About "Up and to the Right" Traffic Graphs21:56 - Wrap-Up & Final Thoughts

Lead thievery! How on earth could your competitor’s ad have YOUR name in it? Brand conquesting is a real thing, and it sucks. Later, is Gyi completely wrong about direct brand search in LSAs? The guys fight it out. ------Having a competitor’s brand in your ad is some super shady lawyer marketing and violates Google’s trademark policies, but it still happens. What’s the deal? Gyi and Conrad talk about the ins and outs of brand conquesting, how it should be viewed under lawyers’ rules of professional conduct, and whether this kind of dirty campaigning is actually successful for the law firms who engage in it. Next, does having direct brand search turned on in Google Local Service Ads negatively impact your visibility? Maybe so, maybe no… it’s complicated! Gyi and Conrad argue their viewpoints and nerd out on a variety of marketing scenarios that could affect those pesky LSA outcomes.The News: If you’re amongst the crowd of laid off federal lawyers, Ben & Brian Glass are offering their assistance in helping you start your own gig.  The Diversity Update from Google might be causing a drop in your organic results. Everybody’s noticing an uptick in AIOs in legal, so—yay! Lawyerist Podcast with Gyi and Conrad is coming soon!   Links Mentioned:Google "Diversity Update" Live StreamGoogle - Trademarks - Advertising Policies Help Suggested LHLM Episodes:Google Local Service Ads: To Brand or Not to Brand? Connect:The Bite - Lunch Hour Legal Marketing Newsletter!Leave Us an Apple Review Lunch Hour Legal Marketing on YouTube Lunch Hour Legal Marketing on TikTok

Does link building still matter? Absolutely! The hosts debunk prevalent myths surrounding its relevance in local SEO while emphasizing its long-standing benefits. They share success stories of businesses that thrived by engaging with their communities through service and sponsorships. Learn about the power of anchor text and localized strategies that prioritize relevance over sheer domain authority. Plus, get tips on avoiding generic links and creating captivating content that speaks to your audience. It's a feasty discussion for digital marketers!

Get ready for some hair-raising tales from the world of legal marketing! The hosts share chilling stories about marketing fraud and shady partnerships that could put any law firm at risk. They stress the importance of knowing exactly how ad agencies are spending your money. Plus, find out why tracking attribution is vital for understanding client interactions, and learn tips for avoiding misleading leads. There's also a peek into upcoming legal events that shouldn't be missed. It's a wild ride through the murky waters of legal marketing!

Explore the balance between offline and online marketing strategies for law firms. Discover how KPMG's entry is shaking up the legal industry and creating fierce competition. Learn about the impact of fake reviews and the importance of managing online reputations. Dive into a personal journey of an MBA graduate turned SEO pioneer, filled with humorous anecdotes and insights. The need for a synergized approach to marketing amidst a changing digital landscape is emphasized, alongside the challenges and opportunities that come with it.

Join Gyi and Conrad as they gaze into the future of legal marketing for 2025! They reflect on their past predictions, including a surprising success with Michigan's championship win. Discover the implications of Google Business Profile glitches and a cautionary tale of misleading advertising. Excitement surrounds the innovative use of AI in client acquisition, while the dangers of misinformation loom large. Predictive trends reveal a rise in AI avatars and an urgent need for firms to adapt to the evolving economic landscape.

Should associates dive into marketing? The hosts debate the pros and cons, sharing practical tips for collaboration between lawyers and marketing professionals. Gyi reveals his intriguing backstory and how it shaped his marketing mindset. They also discuss Google's snoozefest of an algorithm update and the launch of Gemini 2. Listeners gain insights into maintaining a strong online presence amidst challenges, along with the importance of trust in marketing partnerships. Plus, holiday humor adds a light touch to serious topics!

Intrigue! Drama! Suspense! Our victim, Paul Robinson Law, gets put through the wringer again with an after-hours secret shopper call plotted by Gyi and Conrad. -----Before you get too delighted at the thought of hearing about the missteps of a fellow firm, remember—if you haven’t taken the time to fully engage with training and testing your in-house or third-party reception, your client intake might be dead in the water. So, did Paul’s firm successfully escalate the undercover shopper’s legal need? Gyi and Conrad analyze the experience and break down its good and bad elements to showcase how proper intake training, scripting, coaching, and emotional connection can foster a superior customer experience that will win you more clients.The News: Digital marketing luminaries Rand Fishkin and Greg Sterling have insights you need right now! Rand - The SEO opportunity pie shrinking and more insights and Greg - 300 Million Queries, Old Google, Cyber Week, Location Data Is Like Ground Beef Bluesky is really on the uptick. With 24 million users, a burgeoning SEO Community, and all your favorite legal tech peeps, is it the new place to be? - Amid X X-odus, Nothing But Bluesky from Now On | LawSites We’re getting used to disappointment - A Week Overdue, Google November 2024 Core Update Still Causing Volatility The TLTF Summit has wrapped up for this year, but keep an eye out for next year’s event for a chance to rub elbows with the best and brightest in legal tech. Thank you, loyal listeners! Spotify Wrapped showed stats that just make us uber grateful for you all.   Also, the dirty, underhanded, belly of the internet turned on Gyi and Conrad in the form of Google Business Profile suspensions on the SAME day. Coincidence? They think not. But, that’s it for today—let’s hash all that out in the next episode. Other Episodes in the Paul Robinson Trilogy:Lawyer Website Roasted Ring, Ring! What to Expect When You Call Up a Marketing Agency  Connect:The Bite - Lunch Hour Legal Marketing Newsletter!Leave Us an Apple Review Lunch Hour Legal Marketing on YouTube Lunch Hour Legal Marketing on TikTok Chapters - Times Approximate (0:00) Planting our Flag / GBP Suspensions(6:59) Legal Marketing News(17:53) Mystery Shopper Call

In this festive discussion, Conrad and Gyi unveil an epic gift guide tailored for lawyers and clients alike. They highlight the importance of thoughtful gift-giving year-round, with strategies to enrich professional relationships. Discover essential tools for content creators, like high-quality microphones and cameras, to enhance communication. The duo emphasizes meaningful gifts that create lasting memories, including outdoor gear and experiential gifts. Plus, there’s a tip on supporting local businesses while planning your holiday gifting!