Explore the balance between offline and online marketing strategies for law firms. Discover how KPMG's entry is shaking up the legal industry and creating fierce competition. Learn about the impact of fake reviews and the importance of managing online reputations. Dive into a personal journey of an MBA graduate turned SEO pioneer, filled with humorous anecdotes and insights. The need for a synergized approach to marketing amidst a changing digital landscape is emphasized, alongside the challenges and opportunities that come with it.
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insights INSIGHT
KPMG and Competition
KPMG Law Firm signals increased non-lawyer involvement in the legal market.
This could intensify competition, especially as larger firms leverage their resources.
question_answer ANECDOTE
Law Firm Consolidation Example
Sweet James recently acquired Jen Gore's law firm.
This highlights the ongoing consolidation trend in the legal industry.
volunteer_activism ADVICE
Brand Building for Acquisitions
Build a strong brand that isn't solely reliant on an individual.
This mitigates brand confusion during firm acquisitions or transitions.
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In 'Perennial Seller', Ryan Holiday explores the principles behind creating works that endure and thrive long after their initial release. He argues that these 'perennial sellers' are not flukes but are built to last from the outset. The book is divided into four parts: the creative process, positioning, marketing, and platform. Holiday uses examples from various industries, including music, restaurants, and literature, to illustrate how creators can ensure their work remains relevant and continues to attract new customers over time. He emphasizes the importance of a holistic approach to both the creation and marketing of the work, as well as the need for patience, dedication, and a strong platform of loyal supporters[2][3][4].
If your game plan is offline advertising, but your website sucks—you’re fumbling your growth strategy. And, later, Conrad shares his origin story!
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There is often a significant imbalance between law firms’ offline and online marketing investments, but things simply won’t work as well if you don’t synergize both aspects. Gyi and Conrad talk through their recommendations for diversified online and offline expenditures that can maximize your firm’s potential for growth.
Later, how did Conrad become Conrad? The child of Australian immigrant parents, Conrad shares his life’s journey from Vegemite sandwich-toting lad to MBA grad to SEO pioneer to Mockingbird Marketing owner—and everything in between!
The News:
We are brilliant crystal ball pontificators! Cases in point:
Non-lawyer participation in the legal world - KPMG Law Firm
Lunch Hour Legal Marketing 