TV Ads or Digital? The Champion Lawyer Uses Both
Lunch Hour Legal Marketing
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From PPC to Legal Marketing: A Career Journey
This chapter explores the speaker's evolution from a challenging position in a software company to a pivotal role at Legal Brain, later AVO, highlighting key learning experiences in SEO and online legal directories. It recounts the challenges of launching provocative marketing campaigns and the unexpected legal hurdles faced, including a notable lawsuit that turned into a public relations win. The chapter culminates in reflections on the ethical dimensions of legal marketing and the importance of supporting small businesses.
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