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Lunch Hour Legal Marketing
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KPMG's Impact on the Legal Market
This chapter examines KPMG's entry into the legal market, highlighting its effects on smaller law firms and the growing competition in the industry. The discussion explores the shift toward alternative business structures and the strategic focus of large firms on corporate clients, as well as the increasing trend of law firm consolidation. Additionally, the chapter delves into the complexities of legal branding and the challenges of integrating personal brands with business entities amidst a changing landscape of media and review management.
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