Get ready for some hair-raising tales from the world of legal marketing! The hosts share chilling stories about marketing fraud and shady partnerships that could put any law firm at risk. They stress the importance of knowing exactly how ad agencies are spending your money. Plus, find out why tracking attribution is vital for understanding client interactions, and learn tips for avoiding misleading leads. There's also a peek into upcoming legal events that shouldn't be missed. It's a wild ride through the murky waters of legal marketing!
41:44
forum Ask episode
web_stories AI Snips
view_agenda Chapters
menu_book Books
auto_awesome Transcript
info_circle Episode notes
question_answer ANECDOTE
Partnership Gone Bad
Ryan McKean's ex-business partner locked him out of their shared business accounts and redirected clients.
This highlights the importance of controlling digital assets in partnerships.
volunteer_activism ADVICE
Control Digital Assets
Create clear agreements about access levels to platforms, accounts, and software.
Consider ownership and access from the start to avoid future issues.
question_answer ANECDOTE
Marketing Fraud Allegations
A Houston law firm alleges its marketing agency and a partner law firm committed fraud.
The agencies allegedly mismanaged and misused marketing funds, highlighting the need for transparency.
Get the Snipd Podcast app to discover more snips from this episode
Artificial Intelligence, Hope, and the Human Spirit
Craig Mundie
Eric Schmidt
Henry A. Kissinger
In this book, Henry A. Kissinger, Eric Schmidt, and Craig Mundie explore the epochal challenges and opportunities presented by the revolution in Artificial Intelligence. AI is seen as a force that can address enormous crises such as climate change, geopolitical conflicts, and income inequality, while also posing significant challenges to human judgment, divine relationships, and potentially spurring a new phase in human evolution. The authors chart a course between blind faith and unjustified fear, offering an accessible guide to how AI will shape civilization in the modern era.
Gyi and Conrad share the scary legal marketing stories you definitely wouldn’t want to find yourself entangled in. Later, don’t throw the attribution out with the bath water! It’s not impossible to track, and the guys explain how to go about it.
-----
Sometimes you have to wallow in the muck of the digital marketing world to learn how to avoid the scum. All law firms should ask themselves this question: Do you know how your ad agency is spending your money? Gyi and Conrad dive into the allegations surrounding some very iffy third-party dealings to help you, dear listener, traverse the perils of the marketing world.
And later, it seems that some LHLM words to the wise have been misconstrued! Don’t hear what we’re not saying—attribution is an essential marketing element, and your agency should absolutely be monitoring your advertising channels with careful attention. But, there’s more to it than just a simple pie graph. Gyi and Conrad share how to get the fullest picture possible for tracking attribution.
Lunch Hour Legal Marketing 