Lunch Hour Legal Marketing

“Rank Number One!”—an all too easy promise made by SEO agencies, but probably only deliverable while they’re standing in your lobby. What happens when you walk down the block? The guys talk about real, meaningful ranking results with Local Falcon. How is your law firm showing up in local search? Gyi and Conrad give an extensive explanation of Local Falcon, their go-to data visualization tool for seeing how your firm shows up in the local map pack (those three neatly featured business profiles you see at the top of your search results). You’ll learn how to figure out who your main competitors are, how to use Local Falcon metrics to make ranking improvements over time, and insights into the many effects of proximity and your area’s geography on ranking factors.Later, the guys dig in even deeper to explain how Local Falcon can be used to help you figure out whether you ought to open another office, or, perhaps, close one down. They hash out how to assess your metrics to determine the success (or lack thereof) of your investments. The News: A very long, drawn-out Google Algo Update is finally done, and it was big—according to people who care about that stuff. Yelp has never been fond of Google, and the recent ruling against the Googs gave them the ammo they needed for a lawsuit – Yelp sues Google for antitrust violations - The Verge. And, the compulsory AI mention: Semrush Launches AI Overview Tracking in Organic Research.  Mentioned in this Episode:Local FalconDoes My Website Suck? | Law Firm Website Teardown - LHLM EpisodeThe Bite - Lunch Hour Legal Marketing Newsletter!Leave Us an Apple Review Lunch Hour Legal Marketing on YouTube Lunch Hour Legal Marketing on TikTok

You may be losing prospective clients if their experience on your website is mediocre—or just plain bad. The guys share how to fix things up to grow your business.-----What do marketing pros look for when they check into a law firm’s website? Gyi and Conrad take us through their processes as they take a deep dive into the structure and content of a Denver PI law firm website. They explain what to be on the lookout for, how issues with both site content and coding negatively affect a user’s experience, and tools they use to assess the visibility, credibility, and success of a site.📺 Watch on Youtube The News: Will there be any enforcement behind this? We hope so: FTC Fake Reviews Rule and the End of “Fake Reviews”? (John Henson). Looks like Google AI Overviews Are Impacted By Core Updates, but will it change anything? Joy Hawkins writes about How Links Impact Organic Results and Local Packs, but Gyi’s got beef. AI Overviews Research: Analyzing sources in Google’s AI-generated answers—Are you tracking this stuff? You should be! Clio Sets Legal Tech Funding Record with $900M Raise at $3B Valuation. Someone’s got to compete with them, but can they, really? Mentioned in this Episode:LEX Summit Digital Marketing Q&A / Live Taping of Lunch Hour Legal Marketing The Bite - Lunch Hour Legal Marketing Newsletter!Leave Us an Apple Review Lunch Hour Legal Marketing on YouTube Lunch Hour Legal Marketing on TikTok

Has Google finally been dethroned? Greg Sterling of Near Media joins Gyi and Conrad to hash out the DOJ’s ruling on Google’s search monopoly.  -----So, is the government going to break Google up? Greg begins by explaining the nuances of what actually makes a monopoly illegal and whether Google has acted in opposition to the law. Later, the guys discuss the spectrum of remedies that could come into play in Google’s future and whether new competition will be able to break through in the search space. For more on Greg’s perspective, read his article: Google Loses, AI Ankle Biters, GBP Menu Optimization. Gyi and Conrad also ask Greg to give his take on critical things lawyers should do to be easily discoverable by prospective clients and reduce their dependence on Google.  The News:Google has an illegal monopoly on search, US judge findsMentioned in this Episode:nearmedia.colocaldialogue.com Interested in attending Auto Crash Litigation 2024? Check out the 360 Advocacy LHLM Discount.The Bite - Lunch Hour Legal Marketing Newsletter!Leave Us an Apple Review Lunch Hour Legal Marketing on YouTube Lunch Hour Legal Marketing on TikTok

Conrad, a nostalgic advocate for Google’s past authorship attributions, and Gyi, a strategist focused on the latest E-E-A-T principles, debate the evolving landscape of content credibility. They tackle how to enhance your content’s visibility and authority on search engines. Key discussions include the importance of authorship and effective strategies for showcasing expertise on reputable platforms. They also touch on recent Google updates affecting brand visibility and communication methods, providing actionable insights for legal marketers.

Which platform is best for marketing your law firm? Facebook? TikTok? Insta? Reddit? Well, it depends… And later, hold on to your data, folks! Does a vendor’s use of tracking pixels benefit you or them?-----Now, depending on your practice area, certain social media platforms may be better suited to connecting you to your target audience. The guys zero in on which creative strategies work well for differing areas of law and explain how to determine the social media platforms you should be focused on. Later, what can tracking pixels (like from iHeartRadio, etc.) do for you? Every pixel seems to have a tradeoff, and some of them most likely aren’t worth your while. Gyi and Conrad discuss the benefits and the possible lurking downsides in pixels.The News: At the time of this recording, Google’s Search Console had been down for 81 hours. Get it together already, Googs. And, more Googliness: Google Search Ranking Volatility Over June 28th & 29th Weekend Is AI search declining? – AI searches around 9% and zero click at 59% and Search Engine Land - AI Overviews  Ryan McKeen launches Best Era and you don’t want to miss it!  Last, but not least, Conrad made an appearance on Charlie Mann’s podcast - They Don’t Teach This in Law School Mentioned in this Episode:LHLM Episode - 5 Fresh Takeaways from Clio’s Legal Trends Report || The Case Against ROI - Legal Talk NetworkThe Bite - Lunch Hour Legal Marketing Newsletter!Leave Us an Apple Review Lunch Hour Legal Marketing on YouTube Lunch Hour Legal Marketing on TikTok

Lawyers can’t just take a backseat when it comes to marketing, but what do you actually need to know to make sure your marketing approach holds water? Later, how do you go about marketing for two distinct practice areas in your law firm? -----Depending on your role in your firm, you may need to know much more or much less about the way the marketing world works, but you absolutely need to have some basic knowledge to ensure that your tactics/data/vendors/potential hires/etc. make sense. Gyi and Conrad talk through what you need to know to be able to hold your marketing people accountable for delivering on your law firm’s objectives. Next, if you have more than one practice area in your law firm, what’s the best way to make sure each one is marketed effectively? The guys answer a question about how to grow different aspects of your law firm with well-thought-out marketing, resource allocation, and web content.  The News: Hona succeeded in raising $9.5M, so there’s all sorts of new potential there.  Get more of Conrad and Gyi! The guys will be speaking at Answering Legal Summer Camps - July 24th and August 14. Gyi told you so on LSAs! Go listen to these episodes: Google Local Service Ads: To Brand or Not to Brand? and The Lawyer’s Guide to Conversions || Listener LSA Queries Mentioned in this Episode:The Bite - Lunch Hour Legal Marketing Newsletter!Leave Us an Apple Review Lunch Hour Legal Marketing on YouTube Lunch Hour Legal Marketing on TikTok

The secrets of Google’s algorithm are out! So, what (if anything) should you do?-----Is this the biggest news to hit the SEO industry ever? Google has had their first high-profile leak, courtesy of one of their very own engineers, and now SEOs are working all kinds of angles to leverage this new information. So, how juicy is it? Is all the hype justified? There’s a lot to unpack here, and you should certainly proceed with caution if some sort of SEO professional has flashy “leak secrets” for sale. Gyi and Conrad dig into the pile to explain how to process this news and make smart, tactical decisions moving forward. The News:For the first time, Google has had a major leak. The biggest findings in the Google Search leak - The Verge  Local Search Implications of the Google API Leak  Quite a few AI Overviews have been scarily bad, and could be considered hilarious, dangerous, or future lawsuit fodder—especially if you’re the unlucky fellow who takes AI’s advice about eating rocks or adding glue to your pizza sauce. Google AI's Insane Answers AI Overviews: About last week  The ABA has a new ethics opinion on Listservs, so here’s what you need to know: ABA issues ethics guidance on a lawyer’s use of listservs, particularly for pending matters And, LocalU Detroit is coming up on June 24th!  Mentioned in this Episode:Secrets from the Algorithm: Google Search’s Internal Engineering Documentation Has Leaked - Mike King / iPullRankLocal Search Implications of the Google API Leak - David Mihm / Near Media5 local SEO insights from Google’s API documentation leak - Andrew Shotland / Search Engine LandGyi's Google Leak Threads on XThe Bite - Lunch Hour Legal Marketing Newsletter!Leave Us an Apple Review Lunch Hour Legal Marketing on YouTube Lunch Hour Legal Marketing on TikTok

Learn why old content may need to be tossed overboard for better SEO results. Discover essential marketing tools for lawyers at different skill levels, from Google Maps to advanced SEO tools like Ahrefs and SEMrush. Dive into the importance of Call Rail for intake and channel tracking in legal marketing.

Google's auto-enrollment in LSAs sparks spending concerns; opting out is an option. Links still essential in SEO despite Google's statement. Latest Google news, including Q1 earnings and scan-to-call QR code tests on ads.

Discussing brand conquesting, ethical marketing, and how to wisely spend a $5000 budget. Also, analyzing JP Morgan's new marketing agency and the dominance of paid search in ad revenues.