Lunch Hour Legal Marketing

Learn why old content may need to be tossed overboard for better SEO results. Discover essential marketing tools for lawyers at different skill levels, from Google Maps to advanced SEO tools like Ahrefs and SEMrush. Dive into the importance of Call Rail for intake and channel tracking in legal marketing.

Google's auto-enrollment in LSAs sparks spending concerns; opting out is an option. Links still essential in SEO despite Google's statement. Latest Google news, including Q1 earnings and scan-to-call QR code tests on ads.

Discussing brand conquesting, ethical marketing, and how to wisely spend a $5000 budget. Also, analyzing JP Morgan's new marketing agency and the dominance of paid search in ad revenues.

Discover the power of leveraging your CRM system for business growth. Learn about the checkups needed for your marketing campaign after Q1. Get insights on what to expect from Google in the next 12 months. Explore the importance of CRM in law firms and stay ahead with strategic quarterly reviews and data-driven decision making.

Join Gyi and Conrad in a heated debate about conversions in legal marketing. Listen to their insights on LSAs and how small firms can compete. Get the latest on the TikTok ban and Google's integration of social media posts. Plus, explore the future of LSAs, optimizing Google ads, and maximizing conversions for law firms.

This time, the guys unpack Google’s latest headlines, caution lawyers against some highly questionable speakers at legal conferences, and share the latest books to add to your reading list.____________________________Today’s big thing—The News: Google’s latest core updates are really trying to crack down on spam and garbage content. Will it work? Gyi and Conrad talk through what it all means for you. Check out: Google’s Search Status Dashboard for Ranking and Google Is Finally Trying to Kill AI Clickbait. Disgusting, but predictable––Google’s February LSA update was super gross: Google tests Branded Local Service Ads with opt-out option. Gyi explains how Google is trying to reduce spam in some areas through quality rater guidelines, but they don’t seem to care about it when it comes to ads: Search Quality Rater Guidelines: An Overview. Conrad rants against Google’s Pay Per Click (PPC) tactics, so to wrap your head around PPC marketing in general, try LHLM 101: Advertisement Buying Alphabet Soup and Search Engine Land’s What is PPC – Pay-Per-Click marketing? Later, there are a fair amount of conference sessions these days in which the speakers are paying big money to pitch their message/product to attendees. What do we think of this practice? Gyi and Conrad both have their own take, but the bottom line is: there’s a lousy content issue at conferences, and the guys share IRL examples of session claptrap you should avoid. Finally, what have the guys been reading lately? For Conrad, Shoe Dog by Phil Knight, tells the story of the messy process of building a successful business. And Gyi has been reading all of Tiago Forte’s books, including Building a Second Brain and The PARA Method for organizing your digital life. Mentioned in this Episode:LHLM Office Hours are coming March 15th! Register or View HereThe Game Changing Attorney Podcast: The Brutally Honest Guide to Public SpeakingLeave Us an Apple Review Lunch Hour Legal Marketing on YouTube Lunch Hour Legal Marketing on TikTok

Subscription legal services are the future, folks, so let’s ride the new wave! The billable hour has become increasingly despised, but how do you make the switch to a subscription-based, recurring revenue law firm? In a live conversation at ABA TECHSHOW, Gyi chatted with Kim Bennett and Blaine Korte about how to leave the billable hour behind and create processes and automations that keep your ideal client’s journey in mind and make your law firm more profitable. Kim Bennett is CEO and co-founder at Fidu Legal.Blaine Korte is CTO and co-founder at Fidu Legal.

Is there some sort of universal average you should be hoping for in your cost per acquisition, particularly on social media? Gyi and Conrad have the answer. And, later, your marketing dream team needs an off-hours operator!______________________________What is the best cost per acquisition you can hope to attain in your social media marketing efforts? Gyi and Conrad unpack this listener question and dig into how it actually ought to be considered in an entirely different way. Is a cost per acquisition of under $100 the magical threshold everyone thinks it is? Your law firm’s goals might beg to differ. Later on, the draft for your marketing dream team is back! The guys talk about the essential role of the off-hours operator. Whether human-powered or fully automated, your firm needs to be able to be communicative with consumers at all times, day and night.The News: Google and Reddit are getting together: Google strikes $60 million deal with Reddit, allowing search giant to train AI models on human posts - CBS News   Aaand, more Google, as usual—they’re working with machine learning to keep trying to actually be helpful: How machine learning keeps contributed content helpful   Gyi was on Trial Lawyer Nation, so you better go check that out.  Mentioned in this Episode:Reddit EpisodeCurtis Boyd - The Transparency CompanyLeave Us an Apple Review Lunch Hour Legal Marketing now on YouTube Lunch Hour Legal Marketing on TikTok

Beware of flashy promises from marketing agencies and the warning signs to look for when considering a relationship. Google's Hidden Gems update may not be as helpful as it seems, with users manipulating the system. The podcast also covers the impact of Local Service Ad bombings, AI coming to Google Maps, and the decrease in maps showing up in search engine results.

100 episodes! Thanks for listening, LHLMers. This time, we’re focusing on the business and community benefits of expanding into new language markets for your law firm. Plus, what should be accomplished in the first 30 days of a new marketing year?_____________________________________________What should diversity look like in your legal marketing? The ever-growing Spanish-speaking market has made attorneys realize there are many underserved populations in need of greater access to legal services. Whether it be Spanish or another language, what is the best way to reach out to new client populations in your area? Gyi and Conrad share what they’ve learned thus far about inclusive marketing strategies that serve communities more broadly and effectively. Later on, what progress should lawyers and marketers expect to see after the first thirty days of their engagement/campaign/strategy/whatever? The guys talk through potential benchmarks in a variety of circumstances and the data-gathering frenzy that should eventually become measurable, meaningful metrics for your firm. The News: LSA Reporting – you can now see more about your local service ads through Google’s interface, but it still kinda sucks. Google Business Profile Websites will be turned off on March 1st. Are they quietly sneaking off into the night?   Google is laying off hundreds from their advertising teams. What gives? The Stafford Jersey Swap was quite a thing.  Mentioned in this Episode:Hreflang: The Easy Guide for BeginnersUS Hispanic Population StatsLHLM Episode: The Anatomy of an Annual Plan || Top KPIs for Law Firm Growth Leave Us an Apple Review Lunch Hour Legal Marketing now on YouTube Lunch Hour Legal Marketing on TikTok