Lunch Hour Legal Marketing Law Firm Marketing — How Much Should Your Associates Be Doing?
22 snips
Dec 23, 2024 Should associates dive into marketing? The hosts debate the pros and cons, sharing practical tips for collaboration between lawyers and marketing professionals. Gyi reveals his intriguing backstory and how it shaped his marketing mindset. They also discuss Google's snoozefest of an algorithm update and the launch of Gemini 2. Listeners gain insights into maintaining a strong online presence amidst challenges, along with the importance of trust in marketing partnerships. Plus, holiday humor adds a light touch to serious topics!
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Optimize Marketing Collaboration
- Build trust and optimize your assets with marketing partners.
- Focus on what people should be doing based on their expertise and avoid adversarial approaches.
Focus on One Person
- Market a law firm by focusing on a single person, not a group.
- Most lawyers prefer lawyering, so marketing should be handled by someone else.
Lawyer Involvement
- Lawyers should be involved in content creation relevant to their expertise.
- Avoid tasks like keyword bidding if they lack experience.