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Law Firm Marketing — How Much Should Your Associates Be Doing?

Lunch Hour Legal Marketing

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Navigating Law Firm Marketing Dynamics

This chapter explores effective marketing strategies for law firms, emphasizing personal marketing over collective efforts. It discusses the roles of associates and partners in marketing, highlighting the importance of collaboration between law firms and marketing agencies. The speakers caution against potential pitfalls, such as associates managing client reviews, and advocate for a trusting partnership to enhance professional visibility and firm credibility.

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