Lunch Hour Legal Marketing

Has Google finally been dethroned? Greg Sterling of Near Media joins Gyi and Conrad to hash out the DOJ’s ruling on Google’s search monopoly.  -----So, is the government going to break Google up? Greg begins by explaining the nuances of what actually makes a monopoly illegal and whether Google has acted in opposition to the law. Later, the guys discuss the spectrum of remedies that could come into play in Google’s future and whether new competition will be able to break through in the search space. For more on Greg’s perspective, read his article: Google Loses, AI Ankle Biters, GBP Menu Optimization. Gyi and Conrad also ask Greg to give his take on critical things lawyers should do to be easily discoverable by prospective clients and reduce their dependence on Google.  The News:Google has an illegal monopoly on search, US judge findsMentioned in this Episode:nearmedia.colocaldialogue.com Interested in attending Auto Crash Litigation 2024? Check out the 360 Advocacy LHLM Discount.The Bite - Lunch Hour Legal Marketing Newsletter!Leave Us an Apple Review Lunch Hour Legal Marketing on YouTube Lunch Hour Legal Marketing on TikTok

Conrad, a nostalgic advocate for Google’s past authorship attributions, and Gyi, a strategist focused on the latest E-E-A-T principles, debate the evolving landscape of content credibility. They tackle how to enhance your content’s visibility and authority on search engines. Key discussions include the importance of authorship and effective strategies for showcasing expertise on reputable platforms. They also touch on recent Google updates affecting brand visibility and communication methods, providing actionable insights for legal marketers.

Which platform is best for marketing your law firm? Facebook? TikTok? Insta? Reddit? Well, it depends… And later, hold on to your data, folks! Does a vendor’s use of tracking pixels benefit you or them?-----Now, depending on your practice area, certain social media platforms may be better suited to connecting you to your target audience. The guys zero in on which creative strategies work well for differing areas of law and explain how to determine the social media platforms you should be focused on. Later, what can tracking pixels (like from iHeartRadio, etc.) do for you? Every pixel seems to have a tradeoff, and some of them most likely aren’t worth your while. Gyi and Conrad discuss the benefits and the possible lurking downsides in pixels.The News: At the time of this recording, Google’s Search Console had been down for 81 hours. Get it together already, Googs. And, more Googliness: Google Search Ranking Volatility Over June 28th & 29th Weekend Is AI search declining? – AI searches around 9% and zero click at 59% and Search Engine Land - AI Overviews  Ryan McKeen launches Best Era and you don’t want to miss it!  Last, but not least, Conrad made an appearance on Charlie Mann’s podcast - They Don’t Teach This in Law School Mentioned in this Episode:LHLM Episode - 5 Fresh Takeaways from Clio’s Legal Trends Report || The Case Against ROI - Legal Talk NetworkThe Bite - Lunch Hour Legal Marketing Newsletter!Leave Us an Apple Review Lunch Hour Legal Marketing on YouTube Lunch Hour Legal Marketing on TikTok

Lawyers can’t just take a backseat when it comes to marketing, but what do you actually need to know to make sure your marketing approach holds water? Later, how do you go about marketing for two distinct practice areas in your law firm? -----Depending on your role in your firm, you may need to know much more or much less about the way the marketing world works, but you absolutely need to have some basic knowledge to ensure that your tactics/data/vendors/potential hires/etc. make sense. Gyi and Conrad talk through what you need to know to be able to hold your marketing people accountable for delivering on your law firm’s objectives. Next, if you have more than one practice area in your law firm, what’s the best way to make sure each one is marketed effectively? The guys answer a question about how to grow different aspects of your law firm with well-thought-out marketing, resource allocation, and web content.  The News: Hona succeeded in raising $9.5M, so there’s all sorts of new potential there.  Get more of Conrad and Gyi! The guys will be speaking at Answering Legal Summer Camps - July 24th and August 14. Gyi told you so on LSAs! Go listen to these episodes: Google Local Service Ads: To Brand or Not to Brand? and The Lawyer’s Guide to Conversions || Listener LSA Queries Mentioned in this Episode:The Bite - Lunch Hour Legal Marketing Newsletter!Leave Us an Apple Review Lunch Hour Legal Marketing on YouTube Lunch Hour Legal Marketing on TikTok

The secrets of Google’s algorithm are out! So, what (if anything) should you do?-----Is this the biggest news to hit the SEO industry ever? Google has had their first high-profile leak, courtesy of one of their very own engineers, and now SEOs are working all kinds of angles to leverage this new information. So, how juicy is it? Is all the hype justified? There’s a lot to unpack here, and you should certainly proceed with caution if some sort of SEO professional has flashy “leak secrets” for sale. Gyi and Conrad dig into the pile to explain how to process this news and make smart, tactical decisions moving forward. The News:For the first time, Google has had a major leak. The biggest findings in the Google Search leak - The Verge  Local Search Implications of the Google API Leak  Quite a few AI Overviews have been scarily bad, and could be considered hilarious, dangerous, or future lawsuit fodder—especially if you’re the unlucky fellow who takes AI’s advice about eating rocks or adding glue to your pizza sauce. Google AI's Insane Answers AI Overviews: About last week  The ABA has a new ethics opinion on Listservs, so here’s what you need to know: ABA issues ethics guidance on a lawyer’s use of listservs, particularly for pending matters And, LocalU Detroit is coming up on June 24th!  Mentioned in this Episode:Secrets from the Algorithm: Google Search’s Internal Engineering Documentation Has Leaked - Mike King / iPullRankLocal Search Implications of the Google API Leak - David Mihm / Near Media5 local SEO insights from Google’s API documentation leak - Andrew Shotland / Search Engine LandGyi's Google Leak Threads on XThe Bite - Lunch Hour Legal Marketing Newsletter!Leave Us an Apple Review Lunch Hour Legal Marketing on YouTube Lunch Hour Legal Marketing on TikTok

Learn why old content may need to be tossed overboard for better SEO results. Discover essential marketing tools for lawyers at different skill levels, from Google Maps to advanced SEO tools like Ahrefs and SEMrush. Dive into the importance of Call Rail for intake and channel tracking in legal marketing.

Google's auto-enrollment in LSAs sparks spending concerns; opting out is an option. Links still essential in SEO despite Google's statement. Latest Google news, including Q1 earnings and scan-to-call QR code tests on ads.

Discussing brand conquesting, ethical marketing, and how to wisely spend a $5000 budget. Also, analyzing JP Morgan's new marketing agency and the dominance of paid search in ad revenues.

Discover the power of leveraging your CRM system for business growth. Learn about the checkups needed for your marketing campaign after Q1. Get insights on what to expect from Google in the next 12 months. Explore the importance of CRM in law firms and stay ahead with strategic quarterly reviews and data-driven decision making.

Join Gyi and Conrad in a heated debate about conversions in legal marketing. Listen to their insights on LSAs and how small firms can compete. Get the latest on the TikTok ban and Google's integration of social media posts. Plus, explore the future of LSAs, optimizing Google ads, and maximizing conversions for law firms.