Lunch Hour Legal Marketing

Made you look! It’s hard to stand out in a sea of lawyer billboards, but, for better or for worse, some lawyers really make a splash. Later, a performance and brand advertising romance. -----Let’s take a look at a few lawyers’ arguably tacky billboard tactics. Gyi and Conrad examine the case of Morgan & Morgan and their recent “graffitied” billboards stunt. The legal community has pegged this as an embarrassment to the profession, but it’s hard to argue with that kind of exposure. Is their strategy utterly tasteless or a genius move? Later, performance marketing is nicely quantifiable and efficient, but brand marketing eschews measurability, preferring to just stay frustratingly fuzzy. So, are these two approaches at odds with each other? Actually, no! The guys dig in deeper to help you understand how these strategies work in tandem to improve upon each other and grow your business. The News:Apparently, now’s the time for consolidations and acquisitions: EverService acquired iLawyer Marketing Best Lawyers buys Good2bSocial And, in other news: In an LHLM exclusive (probably), Filevine is going through growing pains some (Gyi) have likened to a dumpster fire.  Survey: 51% of Gen Z women prefer TikTok, not Google, for search Mentioned in this Episode:Varner Faddis Elite Legal — F*** Around and Find Out Bryan Wilson — Texas Law HawkCorri Fetman & Kelly Garland — Life is short. Get a divorce. Leave Us an Apple Review Lunch Hour Legal Marketing now on YouTube Lunch Hour Legal Marketing on TikTok

Does SEO demand that you prune old content from your website? And, Gyi and Conrad pick The Face and The Guest during round 3 of the marketing dream team draft.-----Improving your SEO performance is always a good idea, but there have been disagreements of late as to whether deleting underperforming content is a means to that end. So, what’s the deal? Should you, indeed, prune legacy content? As usual, the answer may not be black and white, but Gyi and Conrad draw from their years of experience to explain how to analyze performance in order to decide what to do with older content. Later, time for round three of drafting your marketing dream team! Conrad picks The Face—an individual your law firm puts forward to rally affinity toward your business. Gyi picks… The Guest! Who’s that? Someone whose respected expertise translates into podcasts, events, speaking engagements, and more. The News: So, CNET is deleting old articles to try to improve its Google Search ranking. Google’s Danny Sullivan and John Mueller say, “No, absolutely not”, but Gyi and Conrad say, “Hmm…” Also sensational—The ABA just pulled an Op-Ed on lawyer reforms —what’s that all about?  Lawmatics has some cool new features, and so does CallRail Labs. Could it be that they both listened to this LHLM?   Mentioned in this Episode:Our other Marketing Dream Team picks: Round 1 Round 2 Leave Us an Apple Review Lunch Hour Legal Marketing now on YouTube Lunch Hour Legal Marketing on TikTok 

Bullshit actually works sometimes, but Gyi and Conrad still don’t like it. And, are so-called Super Lawyers actually extraordinary in any way? -----Even though the guys hate marketing bullshit, they happily bullshit their way through a chat with returning FOP Paul Faust! Paul gets razzed a bit after a 2019 DotCom Magazine cover story resurfaced and gained him another round of congratulations from his professional peers. But, Paul gets the last laugh, ‘cause all this BS gave him plenty of renewed exposure. Speaking of bullshit, what’s the deal with Super Lawyers and other similar distinctions bestowed upon attorneys? Are they reputable? Are they worth paying for? Do they get eyeballs directly onto your law firm and help you grow your business? Ehhh… it’s neither a yes or a no—Gyi and Conrad discuss. The News: Musk is rebranding Twitter, we guess, but it’s looking more like he’s just trying extra hard to run the whole platform into the ground — Twitter Turning Into X Set to Kill Billions in Brand Value. Things aren’t looking much better for Zuck at the moment — Threads Users Down By Half (still!). And, Conrad interviewed John Henson about The Crackdown Against Lead Generators.  Mentioned in this Episode:10 Best Legal Marketing Podcasts Every Lawyer Should Listen ToPaul Faust is the president and co-founder of RingBoost and a nationally recognized expert in the use of local and toll-free phone numbers in marketing.LHLM Episode: The Mad Proliferation of Lawyer Coaching || Lawyer Has Gas… and He’s Giving It to You Law Firm AlchemyCharlie Mann’s Podcast: They Don’t Teach This in Law SchoolThe Super Lawyers Selection ProcessLeave Us an Apple Review Lunch Hour Legal Marketing now on YouTube Lunch Hour Legal Marketing on TikTok

Barbenheimer is upon us, along with legal coaching mayhem, and a very gassy marketing campaign. -----Law firm coaching has really, really, really taken off in the legal world, and Gyi and Conrad find themselves wondering why. And, is coaching truly beneficial to you in your legal practice? The guys hash out why today’s lawyers are seeking professional coaches at an ever-quickening pace, and whether this a good trend or (sometimes) a little sketchy.Later, the guys pick apart Michigan lawyer Sam Bernstein’s free gas marketing scheme. Does this tactic engage new clients for the law firm? Is community awareness really happening? Is it worth the price tag? Gyi and Conrad discuss. The News: The Fastcase 50 list is out, and Gyi and Conrad might have just blacklisted themselves after some pretty pathetic pandering.  Threads might not be the Twitter-killer we thought — traffic has dropped by half after first week. Bar associations, take note! Nota has partnered with the Florida Bar to provide free IOLTA accounts for members. Mentioned in this Episode:Sam Bernstein’s Free Gas Marketing Campaign on YouTube And Its Very Aggressive PR: 7 Action News - Free Gas Giveaway  Live in the D  Planning a Road Trip? Leave Us an Apple Review Lunch Hour Legal Marketing now on YouTube Lunch Hour Legal Marketing on TikTok

If normal SEO is austere classical music, social media algorithms are drunk jazz on a Saturday Night—you never know what’s coming next. The guys talk through how to play nice with The Algos and then share the next two picks for your marketing dream team. -----Social media algorithms have more changes than a Thelonious Monk composition, which kinda sucks when you’re just trying to get your content promoted by these fickle, two-timing, nutty formulas. Gyi and Conrad give their take on whether you really need to fight the rhythm or just go with the flow while making content that people actually like. Good idea, right? We think so too.Later, it’s time for the guys’ next picks for your in-house marketing dream team. Conrad goes for the advertising machine—the statistics-loving, data-driven person who helps you make well-informed decisions for your business. Then Gyi goes with the perennially essential intake manager. Intake is everything, and lawyers need to understand why. Tune in for Gyi’s insights on what an intake manager can do for your team.The News: Threads, the Twitter killer, raced its way to 100M users.  Google Business Profiles Drops Call Tracking Features and effectively gave Conrad the willies. Should you be freaked, too? If your LinkedIn reach massively changed, it’s because LinkedIn had a massive algorithm update.  Mentioned in this Episode:CallRailLHLM Episode: How Much Time Should You Spend on Your Marketing? || Drafting Your Marketing Dream Team: Round 1Leave Us an Apple Review Lunch Hour Legal Marketing now on YouTube Lunch Hour Legal Marketing on TikTok

How do you rank number one for every keyword? Well, you don’t. And that’s a terrible question. Gyi and Conrad answer the most common questions—both good and bad—they get as marketers and share the all-too-rare questions you really ought to be asking. -----When you work with a marketer or set about your own campaign, what are the main questions you need to consider? As it turns out, most lawyers actually have similar questions about marketing, but very few are asking the *right* questions. But, we know you don’t know what you don’t know, so Gyi and Conrad are here to help. They ask and answer the FAQs of legal marketing and explain why many of them really won’t help you understand your plan or its results. Later, the guys lay out the Rarely Asked Questions they really wish you would ponder—questions that, when answered correctly, have the power to give you a sound understanding of your marketing tactics.The News: Not sure if it will make a difference, but Google is Suing over Fake Reviews. Time will tell if this lawsuit slows down the multitude of scammers out there. AI is at it again: EvenUp Raises $50.5M Series B, Announces Integration with Litify, and Launches Litty: The First-Ever AI Personal Injury Legal Assistant And, the Universal Analytics Sunset is happening, like, right now. We warned you!

This time, it’s all about the absolute perfect amount of time to spend on your marketing efforts and what a local social butterfly and a mathematician can do for your marketing dream team.---Money is time and time is money, so exactly how much of both should you be putting into your marketing schemes? Gyi and Conrad have the magic percentage right here in this very podcast, so put your growth mindset on and listen in. And, while you’re fine tuning your perfect balance, don’t forget you can be as creative with your marketing as you dare. The guys talk about how Dean Blachford uses his love of softball, Charlotte Towne has fun on social media, and you can do whatever strikes your marketing fancy. You’re looking to grow your in-house marketing team, but what kind of candidate do you want? Gyi and Conrad draft their first two picks—watch for more in future episodes! Gyi selects the local social butterfly, who helps a firm become well-known purely through a knack for community connections. And Conrad’s dream pick, the mathematician, understands the business math behind your marketing and sees the value in both measurable and immeasurable tactics. The News: Joe Patrice has yet another great article—this time shining the light on some really bad lawyering that is absolutely not AI’s fault: For The Love Of All That Is Holy, Stop Blaming ChatGPT For This Bad Brief. Lawmatics has a new “Help Me Write” feature to help your communications sound like you actually do have all the smarts it took to graduate law school: Lawmatics Launches LM[AI], A GPT-Driven AI Feature to Generate and Inspire Client Emails and Templates. And, if you’re a lawyer, legal techie, legal marketer, etc, etc, submit a proposal to speak at next year’s TECHSHOW. New talent and new thoughts always needed: ABA TECHSHOW 2024 Call for Proposals.  Mentioned in this Episode:Leave Us an Apple Review Lunch Hour Legal Marketing now on YouTube Lunch Hour Legal Marketing on TikTok

At Google I/O 2023, the behemoth of search unveiled some truly fundamental changes. Plus, the guys open up the mailbag and answer your questions about misbehaving Google Business Profiles, branching out into new practice areas, and all that jazz!---In what may be the most significant change to online search ever, Google announced the AI-powered SGE (Search Generated Experience) and Perspectives. Gyi and Conrad pontificate on the ins and outs of the announcement and how it could affect both traditional SEO and customer behavior. What will this mean for you, dear lawyer, and how can you be prepared? No hyperbole here: this will truly change search as we know it.It’s mail time! The guys answer your questions, including: Dude, where’d my Google Business Profile metrics go? What kind of fruit grows on a Linktree? Speaking of trees, how does one branch out into different practice areas? And finally, how do I make the connection between my sweet billboard and online advertising?The News:  Google I/O and the big announcement. This was a big one with tons of Google developments you need to know now. The Top Level Domain (TLD) .esq is here. Do you need the .esq, as in www.Lawyer.esq? The Attorney At Work website survey names LHLM as one of the Top 10 Legal Podcasts! Hat tip to Joan Feldman and friends. Mentioned in This Episode:Google IO and the Big Announcement (YouTube video)“The .Law TLD Sales Conspiracy,” MockingbirdAttorney At Work Top 10 Legal Podcasts“The Google Search Generative Experience - All New AI Google Search Engine,” Search Engine RoundtableGoogle Labs — SGE SignupGoogle Perspectives“What Is Dark Social And Why It Matters,” LHLM episodeWant to be part of the Mailbag? Hit up Gyi on LinkedInLinktr.eeLHLM on Apple podcasts, leave a reviewLunch Hour Legal Marketing now on YouTubeLunch Hour Legal Marketing on TikTok

Kickin off with the news: blogger/lawyer Dan Harris of China Law Blog spent his May the Fourth testifying to congress about a different empire (of sorts) at a hearing titled: Rule by Law: China’s Increasingly Global Legal Reach.So, let’s talk about blogs. Blogging used to be the crème de la crème for getting your content to the masses, but somewhere along the way, something changed. Too many blogs traded in engaging, thoughtful posts for years-long spoutings of “marketing drivel,” as Conrad so aptly puts it. But, blogging isn’t dead, and you can learn to do it right. Gyi and Conrad have all the tips you need for crafting a newsworthy, linkworthy, testifying-to-congress-worthy blog. Well, close-to, anyway. Then, Conrad gets Gyi’s take on the five worst things legal marketers do with ChatGPT, but you won’t do those things because you’re gonna listen to this pod and totally avoid being unethical, inaccurate, uncool, etcetera.Mentioned in this episode:Kevin O’Keefe’s LexBlogSCOTUSblog AttorneySync Blog Mockingbird Marketing Blog Ahrefs - SEO Tools & Resources to Grow Your Search Traffic This LHLM with George PsiharisLeave a Review Lunch Hour Legal Marketing now on YouTube Lunch Hour Legal Marketing on TikTok

LHLM - ✭✭✭✭✭ - The best podcast ever made! (At least within the practice, ethics, and law of fake Google reviews). Plus, how you reviewing other local businesses is good Business Karma for you.-----The guys bring on local search guru Joy Hawkins from Sterling Sky to share her hot take on the scourge of fake reviews on Google Business Profiles. Fakes aren’t hard to spot, but what can you do when a competitor buys fake reviews? Both Google and most state bars have rules banning their purchase. But with less-than-ethical practices still widely tolerated and arguably even incentivized (at least for now), learn how you can remain ethical AND compete. Listen to the whole discussion hereWhile the world of fake Google reviews is challenging, you can (and should), as a business, spread the love and build community. Call it business karma. Following the lead of Ryan McKeen, the guys challenge you and your team to accept the 100 Local Business Review Challenge yourself, to leave real, heartfelt reviews for the local businesses you love and become a source of positivity. Stand out by standing up for local businesses.The News: Clio has released its Solo and Small Firms Legal Trends report. Operating system mover and shaker Litera has acquired Salesforce-based CRM firm Upper Sigma. Two known marketing providers have jumped into the solo and small firm marketing arena. One is Martindale-Avvo with new services for small firms. The other is friend-of-the-show Carolyn Elefant with a new focus on A.I.’s impact on small and solo firms. Read about it here.