The Lawyer’s Guide to Conversions || Listener LSA Queries

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Mar 27, 2024

Join Gyi and Conrad in a heated debate about conversions in legal marketing. Listen to their insights on LSAs and how small firms can compete. Get the latest on the TikTok ban and Google's integration of social media posts. Plus, explore the future of LSAs, optimizing Google ads, and maximizing conversions for law firms.

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Introduction

00:00 • 2min

Navigating the TikTok Terrain

01:48 • 5min

SEO Strategy Diversification and Spam Update Insights

06:32 • 2min

Exploring the Benefits of AI-Powered Website Generator for Legal Marketing

08:11 • 2min

Event Feedback, Gratitude, and Office Hours Announcement with Lead Tracking Tip

09:53 • 2min

Maximizing Conversions for Law Firm Marketing

11:25 • 18min

Exposing Misleading Data in Digital Marketing and Teasing LSAs User Queries

29:30 • 2min

Discussion on the Future of Google Local Service Ads for Small Firms

31:20 • 2min

Navigating Brand Leads and Competition in Google LSAs

33:36 • 3min

Understanding LSAs vs. Google Ads

36:11 • 5min

Optimizing Google Ads with Qualified Leads and Data-Driven Strategies

41:10 • 3min

Ladies and gentlemen! Tonight’s main event is a rough and rowdy throw down over: What exactly is a conversion? Later, LSAs are confusing, amIright? Gyi and Conrad shed some light on how to make the most of your marketing dollar.

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So, you’ve just placed a Google ad, written a social post, or sent out a newsletter. Then, you sit back and hope for… what, exactly? There is definitely some argument about what a conversion is and isn’t in your marketing scenario, so get ready for some heat as Gyi and Conrad rumble over their diverging philosophies. However, at its core, the guys agree that a conversion happens when a user takes the desired action (whatever that may be) which, in turn, grows your business. They discuss how this plays out in the real world to help lawyers understand best practices in their marketing efforts.

Later, the guys answer Local Services Ad questions from listeners. How long will LSAs be king for small firms? Do you really have to increase your budget to compete with legal behemoths on Google? Can effective targeting solve ad problems? Gyi and Conrad give their best takes on how to understand the nuances of the system.

The News:

Is this whole TikTok ban for realsies? Questionable — Bill that could ban TikTok passed in the House. Here's what to know
Google Integrates Social Media Posts Into Google Business Profiles Gyi and Conrad talk about how to make the most of it.
Sooo… the Google March 2024 spam update is done rolling out. Did it make any difference?
Coming your way: DIY AI-assisted website stuffs that power your marketing—GoDaddy Launched Airo
And, we’re excited, folks! The First LHLM: Office Hours took place on March 15 and the guys are super grateful for all those who got involved. Join Gyi and Conrad again on March 29.

This Podcast Rated [PG] by the Podcast Association of America* for mild language and bad lawyer jokes.

*not a real thing

Mentioned in this Episode:

The Bite - Lunch Hour Legal Marketing Newsletter!

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