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The Lawyer’s Guide to Conversions || Listener LSA Queries

Lunch Hour Legal Marketing

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Navigating Brand Leads and Competition in Google LSAs

This chapter delves into the inclusion of brand terms in Local Service Ads (LSA) by Google, exploring its impact on cost per lead and strategies to distinguish between brand and non-brand leads. The discussion also covers the need to boost budgets to compete with bigger firms in the LSA ad arena.

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