10 ESSENTIAL Digital Marketing Tools for Lawyers (MUST HAVE!)

5 snips

May 22, 2024

Learn why old content may need to be tossed overboard for better SEO results. Discover essential marketing tools for lawyers at different skill levels, from Google Maps to advanced SEO tools like Ahrefs and SEMrush. Dive into the importance of Call Rail for intake and channel tracking in legal marketing.

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Introduction

00:00 • 3min

Exploring Google's AI-Generated Experiences and Search Impact

02:54 • 2min

Exploring Forbes SEO Rankings, Chad GPT 4.0, and Local Service Ads for Attorneys

04:37 • 4min

Navigating LSAs and Legal Marketing Delve

08:15 • 6min

Exploring Local SEO Events and Website Content Management

14:15 • 2min

Content Hygiene and Traffic Quality for Law Firms

16:32 • 11min

Advanced Tools for Local SEO and Firm Growth

27:21 • 7min

Essential Digital Marketing Tools for Advancing Skill Levels in SEO and Analysis

34:44 • 2min

Key Marketing Tool for Lawyers: Maximizing Call Rail for Intake and Channel Tracking

36:48 • 2min

Whether you have a DIY approach to your law firm marketing or an in-house team at your beck and call, you really should be using the top tools of the trade, and Gyi and Conrad share just what you need! But first—many, many SEOs preach that you should keep ALL your old content… but we’re pretty sure you really need to toss the majority of that bulk overboard.

Is your website riding a bit low in the water? We keep hearing marketers say that your old content is some sort of treasure trove, but, more likely, it’s just outdated junk that needs to be jettisoned—quickly. Clearing things out can make more valuable content perform better, and Gyi and Conrad lay out how to decide what should stay and what should go.

Next, the list you’ve always needed to fill up your marketing toolbox! Depending on your approach and resources, the guys outline three different lists of essential tools to help you hone your marketing tactics.

Total Beginner - The DIY Lawyer’s Marketing Tools

Google Searches
Meta’s Ad Library
Google Maps
CallRail
Camera
Microphone - SM58, MV7, or similar.

Intermediate Tools - For the Those With Growing Expertise

Local SEO Tools: Local Falcon, BrightLocal, Whitespark, or Places Scout.
Intake Management Software: Clio Grow, Lawmatics, Litify, Lead Docket, etc.
A Link Index Tool: Ahrefs, Semrush, Moz

Advanced Tools - for the Seasoned Pro, Marketing Directors, SEO Leads, and the Like!

Screaming Frog

The News:

Google I/O 2024 (their developer conference) just wrapped up, so what’s gonna be happening with the latest in the search realm? Google is adding more AI to its search results | TechCrunch and Generative AI in Search: Let Google do the searching for you.
ChapGPT 4.0 (Omni) is now available, and we’re all just still hoping AI isn’t going to eventually kill us all: Hello GPT-4o | OpenAI
LSA now means Let’s Screw Attorneys — So, should you play the game or just quit now?
Thanks? We got a blog award: The 16 Best Legal Marketing Podcasts Of 2024
Gyi and Conrad will both be participating in the Law Firm Growth Summit from May 21-23.
And, LocalU Detroit is coming up on June 24th!

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