How does Google know who you are? | Authorship v. Expertise

6 snips

Jul 24, 2024

Conrad, a nostalgic advocate for Google’s past authorship attributions, and Gyi, a strategist focused on the latest E-E-A-T principles, debate the evolving landscape of content credibility. They tackle how to enhance your content’s visibility and authority on search engines. Key discussions include the importance of authorship and effective strategies for showcasing expertise on reputable platforms. They also touch on recent Google updates affecting brand visibility and communication methods, providing actionable insights for legal marketers.

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ANECDOTE

Colorado School of Mines Website Teardown

Conrad performed a website teardown of Colorado School of Mines, discovering a coding error.
Their financial aid page displayed as "financial laid" on mobile devices.

ADVICE

Support Teachers and Underserved Communities

Consider supporting teachers by donating school supplies, especially during back-to-school season.
Donating to underserved communities provides broader impact and potential PR benefits.

INSIGHT

Google's Brand Query Matching Update

Google's June 26 update aims to give advertisers more control over brand term inclusion in queries.
This addresses the issue of inflated costs and confusion around brand queries.

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