Lunch Hour Legal Marketing Meh, Links — Busting Link Building Myths for SEO
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Feb 26, 2025 Does link building still matter? Absolutely! The hosts debunk prevalent myths surrounding its relevance in local SEO while emphasizing its long-standing benefits. They share success stories of businesses that thrived by engaging with their communities through service and sponsorships. Learn about the power of anchor text and localized strategies that prioritize relevance over sheer domain authority. Plus, get tips on avoiding generic links and creating captivating content that speaks to your audience. It's a feasty discussion for digital marketers!
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Local Support, Local Links
- Bart Sinyard's law firm supported a local barbecue restaurant after a fire.
- This act of community support garnered local news and blog attention, demonstrating the potential for link building through good deeds.
Prioritize Local and Relevant Links
- Focus on local community engagement to get localized links. Look for opportunities where topical relevance intersects with community needs.
Create Anchor Content
- Create linkable assets on your website to maximize community engagement's SEO benefits. This "anchor content" gives others a reason to link to your site.