Lunch Hour Legal Marketing Ultimate LinkedIn Guide for Lawyers
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May 21, 2025 Purna Virji, a principal consultant at LinkedIn and author, shares insights on crafting engaging content for lawyers on the platform. She discusses how easy it is to create impactful video and text posts with minimal time commitment. Tony Albrecht, known as the Yoda of LinkedIn lawyering, elaborates on the importance of authentic engagement and the surprising demand for genuine content. Together, they explore strategies for maximizing LinkedIn's potential to grow legal practices and how to make meaningful connections that resonate with your audience.
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Create Passionate, Audience-Focused Content
- Find topics in your legal expertise that you are passionate about and share insights with a unique, personal spin.
- Speak to your audience as if you are having a one-on-one conversation with a mentee or someone you want to help.
Efficient LinkedIn Time Commitment
- Dedicate four to five hours per month to LinkedIn by batching content creation and scheduling posts.
- Engage actively on other days by commenting and interacting to build genuine connections.
Make Effective LinkedIn Videos
- Create short, 1-2 minute videos focused on one clear topic to boost engagement.
- Use simple tools like your phone and free editors; include captions since most watch videos muted.