Tony Albrecht

Purna Virji, a principal consultant at LinkedIn and author, shares insights on crafting engaging content for lawyers on the platform. She discusses how easy it is to create impactful video and text posts with minimal time commitment. Tony Albrecht, known as the Yoda of LinkedIn lawyering, elaborates on the importance of authentic engagement and the surprising demand for genuine content. Together, they explore strategies for maximizing LinkedIn's potential to grow legal practices and how to make meaningful connections that resonate with your audience.

Tony Albrecht, a former litigator and founder of CONTENDER, shares insights on how lawyers can effectively use LinkedIn to build trust and visibility. He emphasizes the importance of viewing LinkedIn as a platform for genuine engagement rather than just a job board. Albrecht discusses his career shift towards legal marketing and the lessons learned from pivoting careers. His advice is rooted in the principles of consistency, generosity, and authenticity, showcasing how meaningful connections can lead to significant opportunities.