Lunch Hour Legal Marketing

Learn how marketing agencies can sometimes twist underperforming campaigns into apparent successes. Uncover the importance of understanding your marketing data to avoid costly decisions. Delve into the significance of NAP consistency and whether using call tracking numbers can cause issues. Discover how agencies may misattribute credit and why separating branded from non-branded traffic is essential. Finally, gain tips on securing access to your ad accounts for transparency.

Darren Shaw, founder of Whitespark and expert in local SEO, joins to dissect the 2024 Local Search Ranking Factors. He emphasizes the critical role of accurate business hours and a visible address. Listeners learn about shifting ranking signals, the diminishing importance of links, and the rise of citations and diverse reviews. Darren offers tactical strategies for leveraging Local Services Ads, highlighting budget, reviews, and fast response times as key factors. He also shares insights on how Google evaluates call quality, making this a must-listen for legal marketers.

Discover how effective lead follow-up can transform your law firm. The hosts explore the latest developments in AI-powered lead scoring and how to identify high-value clients. They also discuss whether small firms can generate enough data for meaningful insights and the nuances of data sharing among legal vendors. Plus, insights on the implications of platform consolidation versus open ecosystems and how AI might broaden access to justice, paving the way for innovative legal solutions.

The live summit buzzed with marketing insights from Gyi and Conrad. They tackled essential Google Business Profile strategies for boosting reviews and explored when law firms should branch into TV advertising. Creative gifting ideas for clients highlighted the power of unreasonable hospitality. The duo dissected ad fatigue and best practices for brand refreshes versus rebrands. They also shared tips on personal versus firm branding and strategies for maintaining a consistent image across multiple locations. Tune in for a wealth of practical marketing wisdom!

Discover the untapped SEO power of Reddit for law firms and learn the importance of building a positive reputation through Reddit karma. The hosts provide practical tactics for effective engagement, emphasizing authenticity over spammy practices. They also dive into the intriguing lawsuit between two personal injury firms and discuss the hazards of a viral arrest video for a prosecutor. Don't miss insights on the latest AI receptionist trends and the challenges in Google rank tracking.

Dive into thrilling theories as one host speculates on the real motives behind the intriguing Clio and Scorpion partnership. Catch highlights from the Kaleidoscope Conference, where discussions on social media engagement and AI in legal marketing spark excitement. Explore the shifting landscape of local searches, the rise of alternative platforms, and Google's antitrust troubles. Plus, discover the power of LinkedIn for lawyers and the importance of meaningful email outreach for enhancing client connections.

Dive into a treasure trove of legal marketing insights! Unpack the impact of AffiniPay’s rebranding to '8am' and ponder the fine line between necessary changes and brand confusion. Explore effective community engagement tactics and the latest shifts in Google’s advertising strategies. Discover new metrics for success in legal marketing, along with the intricacies of AI and private equity’s role in the industry. Plus, learn why a consistent brand image is key to attracting clients in an ever-evolving digital landscape!

“Sole Preferred Partners”—does this new relationship mark a culture shift for Clio? Come for the puppy, stay for the hard-hitting analysis.  --- Clio and Scorpion’s efforts to fill a perceived void between law practice management and marketing has led to the inception of their sole preferred partnership in the legal marketplace. Is this exclusive relationship a culturally dissonant move in Clio’s previously open ecosystem?  The guys question Harsha Chandra Shekar of Clio and Kirby Oscar of Scorpion on the details of this partnership and how their promise of deep integrations and data sharing will affect both clients and competing marketers in the legal space. Afterward, Gyi and Conrad give their takes on the interview, discussing both its potential and their persisting concerns. Is this really the partnership that will lift all boats in the legal industry, or is it just promoting your competitor down the street?    The News: A recently fired summer associate tastes the bitterness of life: Who Knew Biting Other Lawyers Was Frowned Upon? - Thinking Like a Lawyer Google LSAs have been removing the trust/verification marks we worked so hard for—another ploy for cash? Get ready, folks. AIO ads are coming to…everything. Google briefs brands on AI Mode ads ahead of Q4 rollout Shocker! Google is pushing more Google: Google Search Indexing & Ranking Near Me Google Maps Results The GLM Summit is coming right up. Conrad is a speaker, LHLM is recording live, and it’ll be a great time all the way ‘round! And, come on down to the Kaleidoscope 2025 conference by Affinipay to hear from Gyi! What, another conference plug? This one might be our favorite—the Lunch Hour Legal Marketing Summit takes place 9/22-24, and August 22nd is the absolute drop-dead date for the early bird discount. Sign up now!    Suggested LHLM Episodes: HELP! My Marketing Agency Was Acquired — What You NEED To Know  Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok

Discover the power of investing in your team to drive long-term growth in law firms. The hosts delve into effective marketing strategies, including the impact of social media updates and Google’s local ranking changes. They discuss the significance of hiring skilled marketing personnel and the need for continual training. Long-term branding and community engagement are key for maintaining client loyalty. Plus, learn how robust data infrastructure can transform operations and support sustained success.

Explore how AI is reshaping content creation, demanding uniquely engaging and user-focused strategies. Discover the importance of E-E-A-T principles in enhancing an online legal presence. Gyi and Conrad discuss the impact of Google's latest algorithm updates and the challenges legal marketers face in adapting to a changing SEO landscape. Plus, learn about Clio's game-changing acquisition of vLex and crucial insights on navigating legal tech transformations. Stay ahead in the evolving digital world!