Lunch Hour Legal Marketing r/LHLM: Reddit Feeds the AI MACHINE
Sep 24, 2025
Discover the untapped SEO power of Reddit for law firms and learn the importance of building a positive reputation through Reddit karma. The hosts provide practical tactics for effective engagement, emphasizing authenticity over spammy practices. They also dive into the intriguing lawsuit between two personal injury firms and discuss the hazards of a viral arrest video for a prosecutor. Don't miss insights on the latest AI receptionist trends and the challenges in Google rank tracking.
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Agency Spammed Reddit With Law Firm Endorsements
- Conrad discovered an agency spamming Reddit with multiple law firm profiles and fake endorsements.
- He warns firms they are responsible for third-party actions and can face ethical and FTC issues.
Reddit Shapes AI And Search Results
- Reddit's licensing deals with Google and OpenAI make its content highly influential in search and AI answers.
- That real-time access means Reddit threads can shape AIO and LLM outputs for local queries.
Karma Helps Distribution, Not AI Ranking
- Karma influences distribution and access to some subreddits but its direct effect on LLM sourcing is unclear.
- Active, relevant subreddit threads matter more than raw karma for appearing in AIOs and forum results.