Lunch Hour Legal Marketing Live! From LHLM Summit 2025
Oct 8, 2025
The live summit buzzed with marketing insights from Gyi and Conrad. They tackled essential Google Business Profile strategies for boosting reviews and explored when law firms should branch into TV advertising. Creative gifting ideas for clients highlighted the power of unreasonable hospitality. The duo dissected ad fatigue and best practices for brand refreshes versus rebrands. They also shared tips on personal versus firm branding and strategies for maintaining a consistent image across multiple locations. Tune in for a wealth of practical marketing wisdom!
AI Snips
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Transcript
Episode notes
Optimize Google Business Profile For Clicks
- Deliberately manage your Google Business Profile images to earn clicks, not just rank.
- Update service pages and posts regularly and add click-driving promotions inside GBP posts.
Stagger Review Requests For Better Recency
- Stagger review requests over time instead of blasting all at once to show consistent recency.
- Use multiple review sources and methods to gather steady weekly reviews.
Channels Multiply Each Other's Impact
- Brand channels amplify each other: TV or offline makes PPC and SEO work better.
- Spread budget across channels for a thin, targeted slice rather than trying to be everywhere broadly.
