Lunch Hour Legal Marketing Lunchtime Hors D'oeuvres || Salacious Scorpion Speculations
19 snips
Sep 10, 2025 Dive into thrilling theories as one host speculates on the real motives behind the intriguing Clio and Scorpion partnership. Catch highlights from the Kaleidoscope Conference, where discussions on social media engagement and AI in legal marketing spark excitement. Explore the shifting landscape of local searches, the rise of alternative platforms, and Google's antitrust troubles. Plus, discover the power of LinkedIn for lawyers and the importance of meaningful email outreach for enhancing client connections.
AI Snips
Chapters
Books
Transcript
Episode notes
Google Survives Antitrust But Details Matter
- Google avoided breakup but must share data, which may only modestly help competitors.
- Major changes depend on how data sharing and exclusivity rules are implemented and enforced.
Question Big Headlines About Search Share
- Reports claiming Google's search share fell dramatically require scrutiny of definitions and methodology.
- Local search still looks dominated by Google despite noise about alternatives like Yelp and AI.
Reddit Is Rising Again
- Reddit is resurging as a primary content and data source, especially for AI training.
- Law firms should consider a Reddit strategy as usage and influence grow.
