Selling the Invisible
A Field Guide to Modern Marketing
Book • 1999
Selling the Invisible: A Field Guide to Modern Marketing explores the unique challenges of marketing services, which are intangible and often difficult for consumers to evaluate.
The book provides practical insights and strategies for service providers to enhance customer experience, rethink traditional marketing techniques, and effectively position their services in the market.
It has been widely praised for its accessible style and real-world examples.
The book provides practical insights and strategies for service providers to enhance customer experience, rethink traditional marketing techniques, and effectively position their services in the market.
It has been widely praised for its accessible style and real-world examples.
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Mentioned by Jack Spierka when discussing service-based businesses and the concept of selling the invisible.
Finding the Right Business to Start – Epi-3670
