Selling the Invisible
A Field Guide to Modern Marketing
Book • 1999
Selling the Invisible: A Field Guide to Modern Marketing explores the unique challenges of marketing services, which are intangible and often difficult for consumers to evaluate.
The book provides practical insights and strategies for service providers to enhance customer experience, rethink traditional marketing techniques, and effectively position their services in the market.
It has been widely praised for its accessible style and real-world examples.
The book provides practical insights and strategies for service providers to enhance customer experience, rethink traditional marketing techniques, and effectively position their services in the market.
It has been widely praised for its accessible style and real-world examples.
Mentioned by
Mentioned in 0 episodes
Mentioned by ![undefined]()
Jack Spierka
Finding the Right Business to Start – Epi-3670
Mentioned by 
Chris Sutherland
#66: Chris Sutherland – How a Physics professor built an audience of 2M+ followers on TikTok (in less than two years!)
