Lunch Hour Legal Marketing cover image

Lunchtime Hors D'oeuvres || Salacious Scorpion Speculations

Lunch Hour Legal Marketing

00:00

Shifts in Legal Marketing Strategies

This chapter reflects on the potential acquisition of Scorpion by Clio, addressing the implications of a transition to a closed marketing strategy. The discussion includes critiques of attribution modeling and its impact on ROI, alongside insights on brand segmentation and the evolving competitive landscape in legal marketing.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app