
Lunchtime Hors D'oeuvres || Salacious Scorpion Speculations
Lunch Hour Legal Marketing
00:00
Shifts in Legal Marketing Strategies
This chapter reflects on the potential acquisition of Scorpion by Clio, addressing the implications of a transition to a closed marketing strategy. The discussion includes critiques of attribution modeling and its impact on ROI, alongside insights on brand segmentation and the evolving competitive landscape in legal marketing.
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