Lunch Hour Legal Marketing When to DIY & When to Call in the Pros — Mailbag Edition
23 snips
May 7, 2025 Should you pay an agency for managing Google Local Service Ads? The hosts discuss the value and potential pitfalls of outsourcing this task. They also tackle whether in-house marketing teams can handle everything or if expert agencies are needed for key strategies. Listeners are introduced to the quirky case of a 'dragon lawyer,' asking if it's clever branding or just attention-seeking. Finally, the importance of collaboration between in-house teams and external professionals shines through, promising enhanced marketing effectiveness.
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Dragon Logo Lawyer Anecdote
- A Michigan lawyer submitted a purple dragon logo in court filings to generate news attention.
- Despite a judge calling it juvenile, the lawyer refuses to stop using it and believes it helps run his business.
Rethinking LSA Management Fees
- Charging a percentage of ad spend for managing Local Service Ads (LSAs) is often misaligned with client goals.
- Fees should reflect value and business objectives, not just time or spend volume.
In-House vs Expert Agency Roles
- In-house marketing teams should focus on areas like organic social that require firm voice and community engagement.
- Complex channels like LSAs and paid search benefit from external expert agencies.