When to DIY & When to Call in the Pros — Mailbag Edition
Lunch Hour Legal Marketing
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Navigating Ad Strategies and Client Relationships
This chapter explores various strategies for managing client advertising, particularly focusing on the differences between flat fees and percentage-based charges. The speakers discuss the complexities and challenges of local service ads, including issues of transparency, effectiveness, and the inherent volatility of advertising platforms like Google. Throughout the conversation, they emphasize the necessity of aligning marketing costs with performance outcomes and the importance of expertise in achieving client goals.
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